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New Addition to Adobe Product Family Gives Home Videos the
Professional Touch with Reliable Video Capture, Automated
Editing Tasks and Integrated DVD Burning
SAN JOSE,
Calif. — Sept. 15, 2004 — Adobe Systems Incorporated (Nasdaq:ADBE)
today announced Adobe® Premiere® Elements, a brand new
Windows-based product for customers who want creative
control and reliability when editing their home videos.
Leveraging the award-winning professional functionality
found in Adobe Premiere Pro, Adobe Premiere Elements
automates tedious tasks so video hobbyists are free to
experiment with effects, transitions, text and audio. Using
Adobe Premiere Elements, footage can easily be captured from
a DV camcorder directly to the video timeline, edited with
professional-level effects and delivered as stunning custom
DVDs, complete with menus and scene indexes to share with
family and friends.
Also today,
Adobe introduced Adobe Photoshop® Elements 3.0, a milestone
upgrade to the No. 1 selling consumer photo editing
software* (see separate release). Available as separate
products, Adobe Premiere Elements and Photoshop Elements 3.0
also can be purchased together in a single retail package.
Combined in one affordable solution, these products deliver
the powerful software customers need to easily blend still
photos with video clips. Consumers can then create dynamic
slideshows and photo-rich video projects - that can be
burned to DVD and easily viewed by friends and family on the
TV screen.
"The cost of
DV camcorders, PCs powerful enough to edit video and DVDs
have dropped significantly, making it much easier for
consumers to get professional quality results with their
home videos," said Bryan Lamkin, senior vice president of
Digital Imaging and Digital Video products at Adobe.
"Photoshop Elements has been a hit with photo hobbyists
worldwide as they explored the creative freedom and power of
digital photography. We felt the time was right to leverage
our award-winning digital video technology and offer Adobe
Premiere Elements, which brings a new level of quality and
sophistication to the amateur and home video market."
Editing Made
Easy
Essential features in Adobe
Premiere Elements include: reliable transfer of footage from
DV camcorders to the video timeline with no interruptions;
automatic shifting of video clips to fill in any gaps
whenever scenes are trimmed or rearranged; and integrated
DVD burning which makes it simple to create DVDs that are
fun to share and convenient to watch. Consumers can
experiment with a wide range of easy-to-use special effects,
like warping, twirls and pans, as well as broadcast-quality
scene transitions and titles. Adobe Premiere Elements
customers can easily add sound effects and music - up to 99
audio tracks at a time - to set the mood for their home
movies.
"Digital
video tools have typically been reserved for the pros and
are often too difficult to use for amateurs. They typically
require a lot of extra time and expertise," said Joshua
Duhl, Research Director, for Content Management and Rich
Media at IDC. "A unique opportunity exists for
user-friendly, affordable, yet powerful software that brings
a little taste of Hollywood to home movies. Everyone has
these devices. The next step is connecting them with
products to help them turn what they capture into something
they can be proud of. Enthusiasts really need an end-to-end
solution like this that will guide them through the process
from start to finish, without stifling their creativity or
requiring any additional software."
Pricing and
Availability
Shipping later this fall,
Adobe Premiere Elements for Windows® XP (Home, Professional,
Media Center with Service Pack 1) is available for pre-order
today in the United States and Canada for an estimated
street price of US $99.99 on
www.adobe.com and
www.amazon.com. Adobe Photoshop Elements 3.0 Plus Adobe
Premiere Elements will be available as a bundle in the
United States and Canada and can be pre-ordered for an
estimated street price of US $149.99. Adobe's complete
digital photo and video hobbyist product line is also being
made available on online sites and in select retail stores.
Information
about the other language versions, as well as pricing,
upgrade, and support policies for other countries is
available on www.adobe.com.
For more information, customers can call 1-800-492-3623.
About Adobe
Systems Incorporated
Adobe helps people and
businesses communicate better through its world-leading
digital imaging, design and document technology platforms
for consumers, creative professionals and enterprises.
Adobe's revenue in its last fiscal year exceeded $1.2
billion. For more information about Adobe, visit
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