THE NEXT GENERATION OF MUSIC TELEVISION:

NEW SERIES SWAYS FROM TRADITIONAL TV BROADCAST,

OPTS INSTEAD TO LAUNCH ON SONY’S NEW PLAYSTATION PORTABLE

Memoirs, a new bio-series offering music lovers an in-depth look into the lives of the world’s most beloved contemporary music artists − from Ray Charles to Ricky Martin − is similar to Lifetime’s Intimate Portraits and A&E’s Biography.  Where it differs, however, is in its initial mode of distribution.  Before the show airs on traditional television channels, M3 Entertainment and Flamingo Features, the production companies behind Memoirs, will debut the series on Sony’s new Play Station Portable (PSP).

The move may open a Pandora’s box for the media business.  By launching its programming on Sony’s PSP, the Tokyo based production company has taken a significant step in the dismantling of a decades old system for distributing TV programming to viewers.  It is a move that could have profound long-term consequences for broadcasters, cable systems and satellite companies if more shows are viewed on portable devices instead of being aired the old fashion way.

 “We believe Sony’s Play Station Portable will revolutionize the video industry,” explains Masaharu Kawakami, CEO of Flamingo Features Japan, who predicts the impact on the video industry will be similar to that experienced by the audio industry with the onset of the iPOD.

Sony’s Playstation Portable’s slim 6.7” x 2.9” frame packs a powerful multimedia punch, enabling users to enjoy their favorite games, music, videos, and photos instantly, anywhere.  The device features a brilliant high-resolution screen and cutting-edge wireless connectivity and an internet browser. UMD and MP4 videos can be transferred to the device, allowing users to watch full-length movies and TV programming.  “It’s all the excitement of the big screen and the home entertainment system; sized to take anywhere,” said Memoirs creator and executive producer Austen Tayler.

The Memoirs series showcases over 52 contemporary artists.  Each program is 90 minutes.

The series is a clear indication of Sony’s intention to reach consumers beyond the young gamers already clamoring for the devise. Acquiring original programming will help the electronics and media giant lure more mature viewers to its Playstation Portable.  Memoirs will also attract music fans that may not normally buy gaming products.

Memoirs will be available at retailers who carry Play Station Portable, including record stores and  popular toy retailers.