Attention: Advertising
Agencies, Marketers, Television and Cable
Executives, Film, Video and Music Producers,
Newscasters and Movie Distributors.
The Internet Video Audience report
analyzes not only who's watching video
content online, but also what they watch and
how they watch it.
After virtually controlling video
viewing, content and timing for half a
century, advertisers are facing a new
virtual reality. As A. G. Lafley, CEO of
Procter & Gamble, told the Association of
National Advertisers conference in October
2006, marketers must "begin to let go."
Viewers are taking control of their
media-consumption. Sometimes that means ad
skipping with DVRs. Other times viewing
consumer-generated video on the Internet.
Sometimes watching clips of TV shows online
— all at their leisure and not a network's
schedule.
eMarketer's
Internet Video Audience report.
