MTV AND YAHOO! WORKING WITH MARK
BURNETT PRODUCTIONS JOIN FORCES
TO SHINE THE SPOTLIGHT ON FANS &
ASPIRING FILMMAKERS WITH “MTV
MOVIE AWARDS ON YAHOO!”
LAUNCHING APRIL 23RD
New Interactive Experience Will
Showcase User Generated
Creations throughout the “2007
MTV Movie Awards,” And Culminate
With The All-New “Best Movie
Spoof” User Generated Category
Live On Stage
“2007 MTV Movie Awards” Will
Broadcast Live From Gibson
Theatre
in
Universal City,
CA on
June 3
March 12, 2007, New York, NY &
Santa Monica, CA –
MTV: Music Television and Yahoo!
Movies today announced a
partnership, working with Mark
Burnett Productions, to enhance
the “2007 MTV Movie Awards”
experience like never before by
giving fans the opportunity to
participate in the show via a
new website on Yahoo! Movies.
This year, fans will be given
the chance to realize their
dreams of standing on stage at
the "2007 MTV Movie Awards" to
accept the legendary golden
bucket of popcorn in front of Hollywood’s movers and shakers. Through "MTV
Movie Awards on Yahoo!,"
aspiring filmmakers will be
offered the platform to showcase
their twisted genius and
story-telling talent. The
interactive site, launching
April 23, will allow them to
submit their own original movie
shorts parodying films from the
past year for consideration in
the first ever “BEST MOVIE
SPOOF” User Generated Category.
The undiscovered talent will be
revealed to the world during
MTV’s live June 3 broadcast from
the Gibson Theater in
Universal City, Calif.
In addition to the movie spoof
award, MTV, Yahoo! Movies and
Mark Burnett Productions are
developing a section on this new
interactive site where viewers
can create their own culture of
sorts – whether it's commenting
on the user-generated
submissions or posting photos
and videos. Select content from
the site will also take center
stage at the awards on a “World
Wide Web Wall” that will be
integrated into the live
broadcast, giving a voice to all
the those up-and-coming
filmmakers or those who simply
like to quarterback from the
sidelines.
“How many of us have seen a
movie and thought, ‘I could
produce something better,
something funnier, something
cooler?’” asked Christina
Norman, President of MTV. “MTV
and Yahoo! Movies attract the
world’s most creative minds and
we know that somewhere out there
is an imaginative filmmaker with
a fresh take on today’s movies.
Together, we’re giving them a
chance to share their inspiring,
weird or hilarious work and
reward their personal sacrifices
and countless hours of filming
and editing with…a cheesy bucket
of gold-plated popcorn.”
“This competition breaks new
ground in changing the way we
discover talent, giving amateur
movie makers an opportunity to
walk away with the Golden
Popcorn, ” said Vince Broady,
head of Entertainment for
Yahoo!. “This is part of Yahoo’s
continued commitment to give our
users the chance to participate
in the biggest entertainment
events of the year. It’s not
enough to put them in the front
row – we want them on the
stage.”
All aspiring content creators
are encouraged to upload their
submissions via Yahoo! Movies
while other visitors to the site
can rate and discuss the
submissions. The final five
nominees will be flown to the
“2007 MTV Movie Awards” in
Los Angeles. The
fans will then vote on which of
the five nominees takes home the
new “Best Spoof MTV Movie
Award.”
“One of my first actions, after
agreeing to produce the MTV
Movie Awards was to set up
conversations between Yahoo! and
MTV. It was a natural fit
considering Yahoo!’s enormous
reach and MTV’s ultra cool
brand,” said Mark Burnett,
Executive Producer. “The
ability to create and interact
with User Generated Content is
so important to today's audience
that this show simply had to
include UGC as a major element
in the creative experience of
the 2007 awards.”
On the “MTV Movie Awards on
Yahoo!” site, each award
category will be featured and
fans can then vote on MTV.com
for their favorites in MTV’s
infamously irreverent categories
including “Best Kiss” and “Best
Villain.” Also, as MTV
announces nominees and
performers fans can look to
Yahoo! Movies for the exclusive
news.
With the "World Wide Web Wall"
and the new "Best Movie Spoof"
categories, the audience will
get more opportunities to engage
with the show, both in the weeks
leading up to it and on the
actual live telecast.
This year’s experience builds on
“MTV’s 2006 Movie Awards” online
success last year which
delivered over 2 million
streams, up over 50% from the
year before.
Mark Burnett serves as Executive
Producer for the “2007 MTV Movie
Awards.” Salli Frattini is
Executive Producer for MTV.
Audrey Morrisey and Ted Smith
are Producers, Joe DeMaio is the
Director and Kathy Flynn will
serve as Event Producer.
About MTV Networks
MTV Networks, a unit of Viacom
(NYSE: VIA, VIA.B), is one of
the world’s leading creators of
programming and content across
all media platforms. MTV
Networks, with more than 120
channels worldwide, owns and
operates the following
television programming services
– MTV: MUSIC TELEVISION, MTV2,
VH1, mtvU, NICKELODEON, NICK at
NITE, COMEDY CENTRAL, TV LAND,
SPIKE TV, CMT, NOGGIN, VH1
CLASSIC, LOGO, MTVN
INTERNATIONAL and THE DIGITAL
SUITE FROM MTV NETWORKS, a
package of 13 digital services,
all of these networks trademarks
of MTV Networks. MTV Networks
connects with its audiences
through its robust consumer
products businesses and its more
than 95 interactive properties
worldwide, including online,
broadband, wireless and
interactive television services
and also has licensing
agreements, joint ventures, and
syndication deals whereby all of
its programming services can be
seen worldwide.
About Yahoo!
Yahoo! Inc. is a leading global
Internet brand and one of the
most trafficked Internet
destinations worldwide. Yahoo!'s
mission is to connect people to
their passions, their
communities, and the world's
knowledge. Yahoo! is
headquartered in Sunnyvale, California.
Yahoo! and the Yahoo! logos are
trademarks and/or registered
trademarks of Yahoo! Inc. All
other names are trademarks
and/or registered trademarks of
their respective owners.
About Mark Burnett Productions
Mark Burnett Productions (MBP)
is a leading production company
in content for both primetime
television and the internet.
MBP revolutionized television
with hits such as Eco-Challenge,
Survivor, The Apprentice, The
Contender, Rock Star: INXS, Rock
Star: Supernova and its upcoming
co-production with Steven
Spielberg and DreamWorks
Television, On The Lot (FOX).
Other upcoming MBP projects
include: Pirate Master (CBS) and
Are You Smarter Than a 5th
Grader (FOX). MBP also
partnered with AOL on the highly
successful adventure Gold Rush,
the first-ever unscripted
project to be produced
exclusively for the internet.
MBP also successfully
reintroduced product placement
as an integral part of each of
its shows and has garnered a
total of 42 Emmy nominations
since 2001.
