HOW TO MAKE WEB VIDEO EFFECTIVE

The Three Steps to Building Traffic and Interaction with Online Video

By Benjamin Wayne, CEO of Fliqz www.fliqz.com

            You have video on your site. You’re encouraging your community to contribute video assets. You’re waiting to see a massive uptick in video viewership, but it’s just not happening. Too many sites report that overall video traffic is only a fraction of what they anticipated. What can you do to make sure you’re making the most of your video investment? Here’s three tips to ensure you’re getting the most from your video implementation.

1.       Location, location, location

            Many publishers make an investment in video, and then fail to make it an integrated part of the overall site experience. Gallery pages are fine, but visitors are geared to respond to what they find on your home page. Fifty percent of all visitors click on a video, if one is available, before taking any other action, so make sure your video assets are front and center. On other pages, make sure that videos are placed contextually so that they correspond with and compliment the surrounding content. Getting this right will boost your video interaction and maximize your viewership.

2.       Get viral

            Sites that allow for viral dissemination can see up to a third of their traffic from videos reposted on other sites, blogs, social networks and wikis. Letting your users repost videos to other sites helps increaseviewership by reaching new audiences, drives additional site visits, and helps put your brand in places that would be impossible to reach through any other means. Sharing and linking are other ways to help increase propagation and interactivity.

3.       Syndicate

            Very few videos are indexed by search engines today, creating a golden opportunity for sites with video assets to get found. Unfortunately, search engines can’t read Flash tags, so getting into them requires a special approach. Have your video provider create a MRSS feed for your video assets, and submit it to the major search engines. This will guarantee that your results, including thumbnails, appear, and help you stand out from the crowd in search results.

                Other things to keep in mind include: collecting video assets from your membership base, implementing ratings to encourage interaction, and publicizing selected videos in email and other online communication.

                If you keep these basic guidelines in mind, and if you’re diligent about keeping your video content fresh, you should see a significant uptick in your video activity. Your visitors are actively looking for video content. Make it easy for them to find, share, and redistribute and you’ll see a healthy return on your video investment.

For More Info, please contact Benjamin Wayne, CEO of Fliqz www.fliqz.com