Peachpit Releases The Lean Forward Moment:
Create Compelling Stories for Film, TV, and the Web

BERKELEY, CALIF. (Feb. 12, 2009) — In film and other types of moving media, the “Lean Forward Moment” is that key moment in the story where audiences are affected most. Film editing expert Norman Hollyn shows readers the secrets behind these in The Lean Forward Moment: Create Compelling Stories for Film, TV, and the Web, published by Peachpit.
 
Describing in detail the conceptual and practical tools in the filmmaker’s arsenal, Hollyn share the secrets of effective storytelling techniques used in script writing, directing, set design, sound and picture editing, music, visual effects, and producing. Pointing to examples from top films including The Godfather and The Matrix, and such directors as Francis Ford Coppola, Orson Welles, and Jean-Luc Godard, the author guides readers through all the steps needed to become a better and more persuasive filmmaker.
 
Ian Calderon, Director of Digital Initiatives, Sundance Institute, said, “Norman Hollyn’s The Lean Forward Moment speaks volumes about the art and craft of filmmaking. His elegant explanations of editorial choices and creative decision tell the full story. It is a serious work and it will be a resource for every emerging filmmaker.”
 
Norman Hollyn will demonstrate how readers can create their own Lean Forward Moments at a special event to be held at the Apple Store San Francisco on April 4, 2009, 1:00-2:00 p.m. Readers can also hear more from the author in a new Peachpit.com podcast <http://www.peachpit.com/podcasts/episode.aspx?e=11ae1733-d8ab-4e0e-b02a-8ac2ebf2feee>  with publisher Nancy Aldrich-Ruenzel.

 
 
About The Author
Norman Hollyn is an Associate Professor and head of the film editing track at the School of Cinematic Arts at the University of Southern California. As a picture editor and music editor, Norman has worked on a range of projects in film and television, with Hollywood greats such as Alan J. Pakula, Sidney Lumet, and Francis Ford Coppola. He is an expert witness for court cases involving media and technology, speaks and leads panels at conferences worldwide, and judges at film festivals. The author of numerous articles, he is also the author of The Film Editing Room Handbook, now in its third edition. Norman has been teaching students and developing the theory of The Lean Forward Moment over the last ten years.
 
About Peachpit
Berkeley-based Peachpit <http://www.peachpit.com> has been publishing the industry's best-selling books on the latest in graphic design, desktop publishing, multimedia, Web design and development, digital video, and general Macintosh computing since 1986. Its award-winning books feature step-by-step explanations, time-saving techniques, savvy insider tips, and expert advice for computer users of all sorts. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders <http://www.peachpit.com/imprint/index.aspx?st=61074> and its highly popular Voices That Matter series, and is the publishing partner for Adobe Press <http://www.adobepress.com> , lynda.com <http://www.peachpit.com/imprint/index.aspx?st=61073> , Kelby Training/NAPP <http://www.photoshopuser.com/> , Apple Certified <http://www.peachpit.com/imprint/index.aspx?st=61072> , AIGA Design Press <http://www.aiga.org/content.cfm/aiga-design-press> and others. Peachpit is part of Pearson <http://www.pearson.com> (NYSE: PSO), the international media company. Pearson's primary operations also include the Financial Times Group <http://www.ft.com> and the Penguin Group <http://www.penguin.com> . Learn more at www.peachpit.com <http://www.peachpit.com/> and www.pearson.com <http://www.pearson.com/> .