Celebritize Yourself Celebritizing Yourself is about branding yourself as an expert. by Marsha Friedman Yes, to become a celebrity is no easy feat, but in today’s world, it is easier than ever. Thanks to the popularity of talk show formats on radio and major network TV, the highly specialized programming on Cable TV, the explosion of internet shows, website online PR and marketing, the countless newsletters and industry conventions and about a bazillion speaking groups all seeking a strong, interesting topic for their next seminar, keynote or sponsorship, there are more ways to become a celebrity than there are, well, celebrities! Anyone – in any business – can become a celebrity following my proven 3-Step Method. Anyone from the homeless to the candy shop clerk to the housewife to the professor to the entrepreneur to the CEO can become a celebrity – they already have! To celebritize oneself is not merely to gain fame or fortune. It’s to share one’s life experiences with others who may be in search of, and in need of, your wisdom. That’s the guiding philosophy for becoming a celebrity. The satisfaction is its own reward. | “The term celebrity isn’t just reserved for the stars we read about in the tabloids, but rather, it also refers to experts who are known for being the tops in their chosen fields, many times removed from movie and TV stars,” says Friedman author of Celebritize Yourself from Warren Publishing (www.celebritizeyourself.com). “Whether you're a doctor, financial advisor, real estate broker, used car sales person, or even a waiter, you can celebritize yourself in any field.” |
Read the Press Release Everyone Has a Celebrity Within Them! You’ve heard their names: � Zig Ziglar. Salesman-turned-author-turned-celebrity. � Suze Orman. Stockbroker-turned-author-turned-celebrity. � Bob Greene. Fitness expert-turned-author-turned-celebrity. The list of ordinary folks who became extraordinary celebrities is endless. Here’s the big question: What do these celebrities from very different backgrounds have in common? (Besides their whopping incomes, that is!) Zig Ziglar, Suze Orman, Bob Greene, and hundreds of other household names all share the innate power to “celebritize” themselves. They are masters at turning their specialized, valuable knowledge into profits and their expertise into fame and fortune. Here’s a more important question: What do these three experts-turned-authors- turned-celebrities have in common with you? Well, like you, they started out as experts in their respective fields before they ever sold one book. Perhaps like you, they had a burning passion to spread the word, share their life experiences, and change people’s viewpoints about what they had to say, and they did it in a way that positively affected the greatest number of people possible. So, what do you know that can help others? Is it something about business? Health? Finance? Law? Cooking? Cleaning? Candlestick making? Celebrity authors spring up from every walk of life, every sex, race, color and creed, and every type of business or occupation imaginable. Never for a moment think that you don’t possess unique and valuable knowledge that can greatly benefit others. You have that powerful message within you! Let me tell you about my own awakening moment. I talk to many people every day to advise and counsel them about how they can better promote themselves, or their books, company, and products. Yet it wasn’t until I addressed a large audience one day and had people approach me afterward to express their appreciation for my talk and how much they learned – that I realized how valuable the information is that I have at my fingertips and how important it could be to so many others. I realized, also, that each and every one of us knows something that would be valuable to others. And, most assuredly, there are thousands – or maybe even millions – of people waiting to get this vital information from you! Dale Carnegie first spoke publicly while working as a struggling actor. Rachel Ray sold candy at Macy’s before becoming one of America’s bestselling cookbook authors and TV personality. Linda Cobb ran a home restoration business before she penned the bestselling Talking Dirty with the Clean of Queen. Her empire now includes half a dozen sequels. You don’t even have to be employed to celebritize yourself. A tiny Ohio newspaper offered Erma Bombeck a paltry $3 a column; she became America’s most celebrated housewife who later authored over a dozen bestsellers. Kaile Warren, founder of Rent-A-Husband, was homeless before celebritizing himself and becoming an Oprah favorite! I could go on and on. As CEO of a national publicity firm, Event Management Services, Inc. (EMSI), I happily share my knowledge distilled from years of experience in helping people and companies celebritize themselves. Many of my clients start as experts, wind up as authors, and enjoy the entire transformation of being celebritized. You can too through my new book, Celebritize Yourself: The 3-Step Method To Increase Your Visibility and Explode Your Business. The 3-Step Method at the heart of Celebritize Yourself is based on my years of personal research and a lifetime of expertise that comes from guiding individuals much like you. And what are these 3 Steps? • Step 1: Write! • Step 2: Speak! • Step 3: Sell! Zig, Suze and Bob – not to mention Rachel, Erma, Kaile and Linda – shared the innate ability to celebritize themselves. But all seven became authors first, celebrities second. Thus, Step # 1 of my process is to write, write, and write more. (Or have someone write for you!). Did you ever hear the expression, “When a tree falls in the woods, does anybody hear it?” Books are written to be read. Today’s successful authors-turned-celebrities know that to bridge the gap between published author to celebrity status requires one to be heard also. Thus, Step 2: Speak. That means as often as possible and as many audiences as possible; on stages, in the media and on the web. Finally, Step 3 includes the essence of celebrity. In one form or another you must Sell. Authors sell books, movie stars sell tickets, singers sell CDs, sports figures sell sports drinks, CEOs sell their products, professionals sell their services, but every celebrity sells, sells, and sells some more! So will you! You will sell your books, products, services or whatever… and each time you sell, you also sell yourself. Want to read more? Go to http://www.marshafriedman.com or http://www.celebritizeyourself.com and get your copy today! Copyright © 2009 Marsha Friedman http://www.marshafriedman.com - http://www.celebritizeyourself.com | 
