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Broadcast Announcing Worktext - A Media Performance Guide

by Alan Stephenson, David Reese and Mary Beadle

Posted June 13, 2009

 

So you want to become an announcer - radio, TV, cable and even the web? Do you want to host your show? Check out this user friendly work book.


This workbook - the Broadcast Announcing Worktext and CD, is targeted to students in broadcast performance or radio and television announcing courses, and media announcing/media performance courses which are offered within the communications departments of most colleges.

In addition, it should be of interest to those entering careers in broadcast, radio, or television communications. Even if you don't aspire to be an on air talent, this workbook includes valuable tips and tricks that are of importance to anyone in media production - in front or behind the microphone.

 

The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how messages change to communicate effectively to various groups.

Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.



* New coverage of internet radio announcing techniques gives you a broader view of broadcast outlets


*Presented in brief, easy-to-digest modules with self-study questions and projects that encourages active participation


* CD with audio/video samples for enhanced learning

 

Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on the comprehension of what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. A companion CD illustrates techniques and concepts in each chapter with audio and visual examples. This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.

 

Authors and Bios:

Alan Stephenson, Professor of Communications at John Carroll University, where he teaches classes in television production and performance, supervises the JCU Media Archives, and directs the graduate program


David Reese, General Manager of KUNV radio; Affiliate Assistant Professor, University of Nevada, Las Vegas, USA


Mary Beadle, Dean of the Graduate School and a Professor of Communications at John Carroll University; founder and former chair of the Communication Department at Walsh University in Canton, OH, USA


What is in the book?


CHAPTER 1 Introduction to Professional Announcing

CHAPTER 2 The Audio Performance Environment

CHAPTER 3 The Television Performance Environment

CHAPTER 4 Vocal Development

CHAPTER 5 Performance Development

CHAPTER 6 Commercial Announcing

CHAPTER 7 Interviewing

CHAPTER 8 News Announcing

CHAPTER 9 Music Announcing

CHAPTER 10 Sports Announcing

CHAPTER 11 Speciality Announcing

CHAPTER 12 Legal and Ethical Issues for Mass Media Performers

CHAPTER 13 Beginning an Announcing Career Appendix Glossary Index

 

 

 

copyright 2009 SRS Productions