YAHOO! SEARCH GOES PRIMETIME WITH COMPREHENSIVE VIDEO ON THE WEB

 

 New Partnerships with Buena Vista Pictures, CBS News, Discovery Communications, MTV, Reuters, Scripps Networks, VH1 and More Make Yahoo! Video Search The First Place To Go For Online Video

 SUNNYVALE, Calif. May 5, 2005 – Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Video Search, available at http://video.search.yahoo.com, has launched in general availability with new content from  partners including Buena Vista Pictures, CBS News, CMT, Discovery Communications, MTV, Reuters, Scripps Networks (Home & Garden Television, The Food Network), VH1 and more. The production release is a follow-up to the successful Yahoo! Video Search beta launched in December 2004.

  Yahoo! Video Search offers comprehensive video search online through its next generation media crawling and ranking technology, Yahoo’s key content and media relationships, and Media Really Simple Syndication (Media RSS) a self-publishing specification that enables publishers to promote audio and video content. This combination enables consumers to find and view any type of online video from news footage to movie trailers to television clips as well as independently produced video.  

 “Yahoo! Video Search provides consumers with a comprehensive source for video on the Web,” said John Thrall, head of media search engineering, Yahoo! Search.  “Our powerful media crawling, extraction, and ranking technology as well as our broad relationships with content partners enable Yahoo! Video Search to provide users with the leading online video search experience.”

 In addition to the new relationships, Yahoo! has formed partnerships with a number of other video content sources.  Through its relationship with TVEyes, Yahoo! enables searching within Bloomberg video broadcasts and direct links to the relevant portion of the broadcast.  Other partnerships include Internet Broadcasting Systems (national network of local news), IFILM, The One Network, and Stupid Videos. Moreover, Yahoo! Video Search also obtains content from independent publishers and online video sites such as Internet Archive.

 “We’re delighted to be working with Yahoo! on a project that takes the video entertainment experience to the next level," said Jason Hirschhorn, senior vice president of digital music and media, MTV Networks Music Group. “Yahoo! Video Search caters directly to MTV Networks’ global network and fan base, so users have the ability to access our content in an even more customizable way.”

 "This relationship greatly expands the number of users who will have immediate access to our vast reservoir of current and historical broadband CBS News video --all for free,” said Betsy Morgan, Vice President for Business Development, CBS News.

 Yahoo! Video Search also provides users with integrated access to video content from the Yahoo! network by including movie trailers from Yahoo! Movies, music videos from Yahoo! Music, the #1 place on the web for music video content, and exclusive video from The Apprentice, including the full confessionals from fired contestants, and The Contender, including the full boxing match from each episode.

           

Yahoo! Video Search Supports Open Standards

Yahoo! has long-recognized the importance of open standards such as the popular RSS in the creation and syndication of content. By supporting Media RSS, an extension to RSS, Yahoo! Video Search fosters openness and choice for independent video publishers looking to promote or syndicate their content.  Information about Media RSS can be found at: http://search.yahoo.com/mrss/mrss.

  

Content Now Available on Yahoo! Video Search

The following content can be found today on Yahoo! Video Search.  Periodically, content will change and new content will be added.

 Buena Vista Pictures: Movie trailers and clips 

CBS News: News clips 

CMT: Music Videos and video clips from The Greatest, The Drive and Stacked

 Discovery Communications: Video Clips from Animal Planet, Discovery Channel, Discovery Health, Discovery Home, FitTV, TLC, Travel Channel and Science Channel.

 IFILM: Movie clips and trailers, shorts/independent movies, viral movies and music videos   

Internet Archive: Open Source Movies, Prelinger Archives, Brick Films, Election 2004, PBS Computer Chronicles, and more 

Internet Broadcasting Systems: Local news clips

 MTV: Video entertainment

 Reuters: News clips

 Scripps Network: Home & Garden Television video clips, The Food Network video clips 

Stupid Videos:  Fun and independent videos across a variety of genres

 The One Network: Movie trailers, celebrity interviews, music videos

 TVEyes: Bloomberg news clips including Morning Markets, World Financial Report, Marketline, Bloomberg on the Markets, Bloomberg Now, Morning Call, In Focus, European Market Report,  Money & Politics 

VH1: Music videos and movie trailers

  

About Yahoo!

Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide.  Yahoo! provides online products and services essential to consumers’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world.  Yahoo! is headquartered in Sunnyvale, Calif.