Serious Magic Ultra 2

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Serious Magic ULTRA 2 Now Available

Professional Keying Software Delivers Enhanced Performance to Achieve
Realistic Keys

June 14, 2005 (Folsom, CA)-Serious Magic, Inc.T is now shipping UltraT 2,
the new version of its professional keying software. A recent winner of TV
Technology's Best of NAB award, ULTRA 2 is unique in the professional video
market for offering flexible keying features that enable users to be more
productive, work faster and achieve better quality results. Features include
support for higher-resolution cameras while delivering GPU-based rendering,
components that help users achieve even more realistic keys, and input and
output options to further its compatibility with other software.

ULTRA 2 is available at www.SeriousMagic.com and through video resellers
nationwide at a new price of $495. For upgrade pricing, a list of video
resellers, and other information, go to www.SeriousMagic.com.

ULTRA 2 supports HD and HDV cameras including 1080i, 1080p, and 720p with support for a variety of standard frame rates including 24 fps. With ULTRA
2's Plus 90 mode, standard definition cameras can be used for
high-resolution output. Complex compositing can be conducted in real time at
HD-resolution and faster than real-time at standard definition by shifting
rendering demands to the GPU. Realistic shadows, reflections, and masking
options are provided to deliver superb keying results from difficult-to-key
shots. Finally, ULTRA 2 expands its input and output options to make it more
versatile when working with 2D compositing and 3D animation applications.

About Serious Magic
Serious Magic, Inc. was founded in early 2001 by a team of industry veterans
to create the next generation of visual communication tools. Its
award-winning products include Visual Communicator, ULTRA, and DV Rack. The name Serious Magic was inspired by Arthur C. Clarke's observation: "Any
sufficiently advanced technology is indistinguishable from magic."

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