Serious Magic Ships Master Sets Library Suite for its
Award-Winning ULTRA Software
Virtual set collection offers a variety of environments ideal
for all types
of video productions.
September 2, 2005 (Folsom, CA)- Serious Magic, Inc. today
announced Master Sets Library Suite, a collection of virtual
sets designed exclusively for
ULTRA, Serious Magic's keying software. The collection combines
Master Sets
Libraries 1, 2 and 3 into one convenient package at a
cost-effective price
point. Each set takes advantage of Serious Magic's VirtualTrak
technology
and includes multiple angles, virtual flying camera shots, and
places to
insert additional video sources or graphics.
"Using virtual sets opens up the creative field for
videographers," said
Karl Miller, director of content at Serious Magic. "However,
they offer
practical benefits as well. They eliminate the need to build,
store and
maintain expensive sets and provide a huge amount of flexibility
for
everyday use."
Using any of the Master Sets Libraries in conjunction with
ULTRA, talent can
be transported into a variety of environments. From a warm,
old-world
library or cozy Scandinavian-influenced townhouse to the set of
a television
newsroom or corner office with a panoramic skyline, each set is
designed to
meet a variety of production requirements.
Availability
The Master Set Library Suite is available now from many
professional
resellers worldwide and from Serious Magic's online store for
$799. However,
during the month of September, Serious Magic will offer the
suite for $100
off. For more information and to view a demonstration video of
each virtual
About ULTRA
ULTRA makes high-quality keying and sophisticated virtual sets
dramatically
easier and more practical for both studio and in-the-field
productions.
Based on several technological advances, ULTRA overcomes less
than ideal
keying conditions, such as uneven lighting, wrinkled backdrops
and frizzy
hair, and simulates traditional motion tracking with virtual
camera motion.
ULTRA is optimized to render productions quickly using GPU-based
processing
power and delivers excellent results from the reduced color
bandwidth of DV
video. It also supports HD and HDV resolutions including 1080i,
1080p, and
720p with support for a variety of standard frame rates
including 24fps.
ULTRA runs on PCs with Windows 2000 or XP and is compatible with
files from
popular video editing systems.
About Serious Magic
Serious Magic, Inc. was founded in early 2001 by a team of
industry veterans
to create the next generation of visual communication tools.
Award-winning
products include Visual Communicator, empowering non-technical
users to
create stunning videos and presentations that captivate
audiences, deliver
key points, and compel action; ULTRA, a software breakthrough
that
transforms chroma keying into an incredibly easy and practical
tool for all
types of video producers; and DV Rack, the first PC-assist,
video production
software designed to work with videographers while shooting to
help improve
video quality and prevent shooting disasters. The name Serious
Magic was
inspired by Arthur C. Clarke's observation: "Any sufficiently
advanced
technology is indistinguishable from magic."
