Sorenson Media Delivers Sorenson Squeeze 4.3 Lineup Highlighting Support for Macromedia Flash 8

Sorenson Squeeze 4.3 Only Video Application with Both 2-Pass VBR Encoding and Cue Points

SAN FRANCISCO (January 10, 2006) - Sorenson Media, the worldwide leader of video encoding and compression applications for digital video professionals and enthusiasts, today announced the release of Sorenson Squeeze 4.3. Available for both Macintosh and Windows operating systems, Sorenson Squeeze 4.3 Compression Suite and Sorenson Squeeze 4.3 for Macromedia Flash introduce new tools to enhance and support multimedia creation using Macromedia Flash.

Sorenson Squeeze 4.3 furnishes users with a new freely distributable cross platform FLV player for easy playback and preview of FLV files. In addition, this version offers alpha channel support for blue-screen type special effects as well as embedded cue points and global metadata options. The cue points and metadata have the ability to make Flash video more robust with data that makes Flash video more searchable and more accessible.

Sorenson Squeeze 4.3 also offers plug-in support for On2 Technology's VP6 Pro video codec. With 2-Pass Variable Bit Rate (VBR) encoding for Flash, this optional Sorenson plug-in provides video quality comparable to today's best video codecs, but at a much smaller file size. The combination of 2-Pass VBR and cue points makes Sorenson Squeeze 4.3 the only video compression product to offer both features in one application.

Another addition to the Flash-centric features in Sorenson Squeeze 4.3 is a new group of Flash player templates. With these new templates, users have the necessary tools for adding a custom look and feel to a Flash player. The templates come with easy to follow documentation to guide users as they create their own customized Flash video player controls.

"We are extremely pleased with the latest release of Sorenson Squeeze 4.3," said Matt Cupal, president and COO of Sorenson Media. "It leverages our best-in-class video encoding to enable both professional and enthusiast alike to encode the highest quality video with the simplest workflow. Sorenson Squeeze 4.3 combines the ease of previewing, managing and delivering Flash video content with the ability to now add metadata and cue points to Flash. Sorenson Squeeze 4.3 makes Flash video more valuable to users than ever before."

"Sorenson Media continues its market leading position by offering high-quality Flash video within Sorenson Squeeze 4.3," said Will Law, Sorenson Squeeze 4.3 beta user and chief technology officer of HostCast. "Squeeze 4.3 has made it simple to not only encode video and perform batch processing, but to easily control the settings I need. Sorenson Media delivers another compelling product with a wealth of encoding choices and fine-grained controls."

Pricing and Availability

Sorenson Squeeze 4.3 Compression Suite costs US $449.00 and Sorenson Squeeze 4.3 for Macromedia Flash costs US $119.00. Both are now available for purchase at www.sorensonmedia.com. The professional version of the On2 VP6 plug-for both versions of Sorenson Squeeze 4.3 is available for US $199.00.

Sorenson Squeeze 4.3 is a free upgrade to owners of Squeeze 4.0 or later. For more information about purchasing a Sorenson Squeeze 4 product, or to find a reseller, call 1.888.767.3676 or visit www.sorensonmedia.com.

About Sorenson Media

Sorenson Media (www.sorensonmedia.com) is the global leader in video compression technology. The company's innovative encoding applications and award-winning video delivery solutions enable users to quickly and affordably deliver high-quality digital video files over the Internet. Sorenson Media's video-streaming technology is used on more than 600 million PCs worldwide. The Sorenson Squeeze Compression Suite has garnered many major industry awards, including Macworld Best of Show, and Video Systems 2004 Vanguard Award. The firm's compression codecs are licensed by a host of Fortune 500 companies.