ATOM ENTERTAINMENT, INC. ADDS USER-GENERATED
CONTENT TO ADDICTINGCLIPS(TM) SITE, ENABLING USERS TO UPLOAD AND
SHARE VIDEO, ANIMATION, AND GAMES
One of Web's Most Popular
Online Video Destinations Becomes First Major Site to Enable
Wireless Uploads of Mobile Phone Video
SAN FRANCISCO, CA March 30,
2006 Atom Entertainment, Inc., the broadband entertainment
pioneer, announced today the launch of powerful new features on
its AddictingClips(TM) site enabling consumers to upload and
share video, animation, and Flash games online. The site also
now accepts video that is uploaded directly from a mobile phone,
a first for a major entertainment destination.
"Consumers want the power to
personalize and share their entertainment," said Mika Salmi, CEO
of Atom Entertainment. "AddictingClips offers more types of
content and more ways to share it than any other site in the
industry."
Established just three months ago
as a directory of entertaining web video, the AddictingClips
site has already attracted millions of users. The new version of
the site continues to promote great content from other sites,
while adding features and incentives for users to upload their
own content. As an extension of the Atom Entertainment(TM)
tradition of discovering and rewarding the best entertainment
talent, the AddictingClips site is offering a Cash for Clips
program, in which creators of the best AddictingClips content
will receive cash prizes and further distribution through Atom
Entertainment's AtomFilms site.
New features on AddictingClips:
Other sites that feature
user-generated content generally require content creators to
upload to a PC before transferring content via a web connection
to the Web. Now users who have one of the many cell phones
equipped with a video camera have the option to simply send that
content via e-mail to the AddictingClips site, where it is
immediately published online.
In addition to the mobile phone
video upload capabilities, the AddictingClips site is rolling
out several other new features that will make it easier for
users to upload, organize and share their content.
Additional features of the
AddictingClips site include:
New sharing
features:
o Content can
be embedded or linked from other sites
o Content can
be shared publicly or privately
o Members can
create Friends lists
New
organization tools:
o Popular
content automatically earns prominent promotion
o Users
categorize and tag content during the upload process so it can
be easily discovered through targeted searching and browsing
New
personalization and customization features:
o Members can
create their "My AC" homepage, collecting all of their content
and their favorite content from other members
o Members can
sign up to be notified when new content is available in their
interest areas
Atom Entertainment selected
Reality Digital as the technology provider for the
AddictingClips site. The Reality Digital Opus(TM) platform
powers the user generated content functionality on the
AddictingClips site.
About Atom Entertainment, Inc.
A marketer and distributor of
broadband entertainment, Atom Entertainment, Inc. (formerly
AtomShockwave, Corp.) was formed by the 2001 merger of Internet
pioneers Shockwave.com and AtomFilms. Shockwave.com offers a
broad selection of online games that attract players of all
ages. AtomFilms provides on-demand viewing of more than 1,000
world-class film and animation titles ranging from 1 to 30
minutes in length. In 2005, Atom Entertainment acquired the
online games portal AddictingGames. Shortly after, the online
video directory AddictingClips was developed offering consumers
one destination for the best clips across the Web.
The company operates on an
innovative, multi-tiered business model featuring advertising,
sponsorship, e-commerce, subscription, and distribution revenue
streams. Collectively, more than 35 million entertainment fans
visit the Atom Entertainment sites each month.
Shockwave.com, GameBlast,
AtomFilms, Entertainment Snacking, AddictingClips,
AddictingGames and Entertainment Snacking are registered
trademarks of Atom Entertainment, Inc. All other trademarks
mentioned in this document are the property of their respective
owners.
