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LAS VEGAS, NV (NAB South Hall, Sony Booth #SU107) — Sony Media Software, a leading provider of professional video and audio editing software applications, has announced the launch of Cinescore™ software, a new concept in music creation technology that automatically generates complete custom soundtracks for movie makers, audio producers and other content creators who require royalty-free music to enhance and enrich their work.

Cinescore software provides content creators with a broad palette of musical themes that can be customized to match the specific moods and genres of the surrounding work. Producers select a basic Theme, then the Cinescore music generation engine creates music that can be shaped to fit. The music's time and tempo, intensity, variation and repetition can be easily connected with associated video or voiceover down to frame level accuracy to create the perfect soundtrack without requiring any specialized musical knowledge or technical skill.

"Cinescore makes the thrill of music creation more accessible than ever before providing virtually anyone working in any creative medium the ability to add the crucial dimension of custom audio composition to their projects," said Dave Chaimson, vice president of Marketing for Sony Media Software. "The power and versatility of this unique software enables the expanding market of professional, semi-professional and aspiring digital content creators to produce fully finished pieces instead of having to settle for rough cuts with inadequate soundtracks because of the expense or expertise previously required to craft them."

Chaimson also noted that Cinescore software comes complete with a core repertoire but can be augmented with a series of professionally produced and recorded Theme Packs to ensure a unique sound regardless of the scale of the project or projects. Listeners experience sound that is as fresh as the creative content it augments.

Behind this program's streamlined and familiar-looking Sony Media Software interface, the full range of powerful Cinescore features include real-time enhanced editing during playback and ripple editing functions that allow changes across multiple tracks simultaneously. Additional key features include:

• Automatically generates music to fit project length
• Includes 20 fully customizable Themes in multiple genres
• 16-bit, 44.1 kHz song quality for high-fidelity performance
• User-defined settings yield unlimited musical results
• Custom variations can be created and saved
• Hint markers control changes in tempo, mood, and intensity
• Multiple ending types for generated media
• Includes over 300 sound effects and audio transitions
• Themes sorted based on instruments, keywords, and more
• Video scoring track and real-time preview window
• Audio sweetening track
• Real-time editing during playback
• Interactive Show Me How tutorials and online help
• Volume and pan envelopes
• Audio time stretching
• Track markers and regions
• CD audio extraction
• External monitor preview
• Unlimited undo/redo
• Project media bins

Pricing and Availability

Cinescore software will be available worldwide through software stores and online retailers for US $249.95 (List Price). More information on the Cinescore product and the entire line of Sony Media Software applications can be found at www.sony.com/mediasoftware.

About Sony Media Software

ACID, Sound Forge, Vegas, CD Architect, DVD Architect, Noise Reduction, Sound Series, Vision Series, Music Studio, Audio Studio, Movie Studio, Jam Trax, Super Duper Music Looper, and LooperVision are trademarks or registered trademarks of Madison Media Software, Inc., a subsidiary of Sony Corporation of America, or its affiliates in the United States and other countries. All other trademarks are the trademarks or registered trademarks of their respective owners in the United States and other countries.