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FANS STAR IN YEAH YEAH YEAHS "CHEATED HEARTS"
VIDEO WITH HELP FROM FINAL CUT EDITOR STEPHEN BERGER
Los Angeles, CA - (July 28, 2006) - Yeah Yeah Yeahs fans make an appearance in the band's latest music video, "Cheated Hearts," courtesy of singer Karen O and Final Cut Editor Stephen Berger.
In the video, the band reaches out to their fans by incorporating homemade videos in which the fans perform and lip sync along to the song. The entire music video contains clips of fans, dressed up as either their version of Karen O, guitarist Nick Zinner or drummer Brian Chase. This is interspersed with footage from the Yeah Yeah Yeahs own video entry.
Some try to be quite literal in their performance by having all the right gear on a makeshift stage while others are more abstract/concept oriented. The effort plays right into the band's quirky image and makes for a unique, smile-inducing video.
The band issued a call for submissions via their website and through the Internet and pulled in 100 submissions from all over the world. In the end, the video incorporated 25 different fan-generated entries.
"The concept was Karen's idea," explains Berger. "She had a vision for what she hoped the video could be and how she hoped we'd be able to utilize the footage. There was no guarantee this would work, as her idea(s) existed before the footage did, but I think we pulled it off. It has a lot of heart."
Berger had to work with 30 hours of material, which - with many fans having done multiple takes - included 370 different performances of the song. After four days of pulling selects alone and one day of working together on trying to figure out the structure Berger and Karen O were able to create the final cut during a six-hour session, which the editor says is indicative of their working relationship.
"I love working with Karen," concludes Berger. "It's been my most satisfying creative relationship. She has a very strong creative vision and a huge heart. She knows what she wants to achieve and has a knack for stretching the possibilities. I'm never quite sure how things come together so smoothly, but we always seem to wind up with something people respond well to."
The video marks a successful ongoing collaboration between Final Cut Editor Stephen Berger and Karen O having worked on six projects together. Berger has also edited three other Yeah Yeah Yeahs projects for Directors Lance Bangs, Spike Jonze and Patrick Daughters.
Job ID: 124052 Password: yeahyeah
"Cheated Hearts" is also currently airing on MTV and Yahoo! Music.
Artist/Title: Yeah Yeah Yeahs "Cheated Hearts"
Record Label: Interscope Records
Director: Karen O
Additional footage provided by fans
Executive Producer: Randy Sosin
Editorial Company: Final Cut/Los Angeles
Editor: Stephen Berger
Assistant Editor: Peter O'Donovan
Executive Producer: Saima Awan
Producer: Kiayan Reuter
Postproduction Company: The Syndicate
Colorist: Marshall Plante
VFX Supervisor/Flame Artist: Les Umberger
Producers: Kim Evans, Liza Kerlin
Final Cut is a cutting-edge creative editorial company, which services clients in the commercial, television, feature film and music video arenas. Originally founded in London by Rick Russell in 1995, the shop quickly gained notice and expanded to a New York location in 2000. In April of 2005, Final Cut opened an office in Los Angeles to facilitate more of a bi-coastal workflow. The brilliant editors are known for their creativity, technical expertise and collaborative process, and are available for jobs in both locations depending on the specific needs of the project. For more info on Final Cut, please visit www.finalcut-edit.com.