Internet Video News

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Adobe Takes Home Videos and Photos to New Level With Landmark Release of Photoshop Elements Plus Premiere Elements Software Bundle



Integrated Photo and Video Functionality Offers More Ways to Make and Share Creations Just in Time for the Holidays



SAN JOSE, Calif. - Sept. 12, 2006 - Adobe Systems Incorporated (Nasdaq: ADBE) today announced two milestone upgrades to its digital photo and video products for consumers, Adobe(r) Photoshop(r) Elements 5.0 for Windows(r) and Adobe Premiere(r) Elements 3.0 for Windows. The unique integrated functionality of the products allows users to do more with their photos and videos, whether adding impact to photo slideshows with video effects and transitions, providing dramatic pauses to videos with freeze frame effects or creating professional-looking printed CD/DVD labels and covers.

Available separately or together in a single retail package, Adobe
Photoshop Elements software, the new version of the No. 1 selling
consumer photo editing software, adds more creative ways to organize,
edit and share digital photos. For video enthusiasts, Adobe Premiere
Elements, the No. 1 selling consumer video editing software, offers a
simplified user interface that makes turning home videos into
professional-quality DVDs even easier.

"The rise of portable media devices and the popularity of social
networking Web sites means that photos and videos will be captured and
shared more than ever this holiday season," said John Loiacono, senior
vice president of Creative Solutions Business Unit at Adobe. "Combining
stunning photography with high quality video footage allows customers to tell a story with impact.  Adobe's new products combine to make rich
media productions not only achievable, but easy and intuitive."
 

Get "Photoshop Elements 5: The Missing Manual" (O'Reilly, US $39.99),


Dynamic Sharing that Inspires Creativity

Photoshop Elements gives consumers ways to infuse personality and
imaginative flare to photo and video creations. Consumers can drag and
drop photos into flexible layouts and frames that mimic virtual
scrapbooks. An interactive Adobe Flash(r) based photo gallery service,
called Adobe Photoshop Showcase, allows photos to be shared for free, or upgraded to an extended sharing service via a Web site. These online
galleries can take the form of a winter scene with falling snow or a
spinning photo carousel. The new Map View allows consumers to drag
photos to any location tied to an online Satellite map. Quick and easy
fixes can be made to enhance photos with new tools such as the
black-and-white converter and the new Adjust Color Curves controls

Radically Simplified User Interface

Adobe Premiere Elements offers the perfect combination of ease-of-use,
control, and creative possibilities so both novices and enthusiasts can
produce videos they will be proud to share with friends and families.
The new Monitor window provides easy editing in one convenient location, allowing users to experiment with exciting new drag-and-drop effects and transitions such as stop-motion capture. Adobe Premiere Elements makes it easy to import video clips from nearly all digital media devices and share video creations on burned DVDs or portable devices

Adobe Offers Complete Line of Products for Every Level

Photoshop Elements software is part of a complete family of Photoshop
products that meet the needs of a diverse spectrum of digital
photographers: the free Photoshop Album Starter Edition software for the novice digital camera user; Photoshop Elements for the digital
photography hobbyist; and Photoshop CS2 software for the professional or the most demanding amateur photographer. Similarly, Adobe Premiere
Elements is available for the video enthusiast and Adobe Premiere Pro
for the professional or advanced amateur videographer.

Pricing and Availability

Adobe's digital imaging and digital video products will be available in
October 2006 at www.adobe.com and other major electronics and online
retailers including Amazon.com, Best Buy, Comp USA, Circuit City, Fry's,
Staples, and Office Depot. Adobe Photoshop Elements 5.0 plus Adobe
Premiere Elements 3.0 for Windows is available as a bundle in the United
States and Canada at an estimated street price of US $149.99. Adobe
Photoshop Elements 5.0 and Adobe Premiere Elements 3.0 for Windows are available separately for an estimated street price of US $99.99 each.
Information about the other language versions, as well as pricing,
upgrade, and support policies for other countries is available on
www.adobe.com/products/psprelements/. For more information, customers can call 1-800-492-3623.

About Adobe Systems Incorporated

Adobe is the world's leading provider of software solutions to create,
manage and deliver high-impact, reliable digital content. For more
information, visit www.adobe.com.

*  Source: The NPD Group (October 2005 to April 2006) based on units
sold