PureVideo
Networks Unveils PUREVIDEO SEARCH,
The Web's First Meta Search Engine
for Video
- PureVideo
Networks reveals its first Web
utility to the public -
El
Segundo, CA, October 9, 2006
PureVideo Networks, operator of
popular video sites,
StupidVideos.com (comedy) and
GrindTV.com (action sports), today
unveiled the Company's first
utility, called PureVideo Search (www.purevideo.com).
Still in beta, PureVideo Search is
the Internet's first meta search
engine for video, combining the
accuracy of a crawl-based search
with the timeliness of a feed-based
search, and returning the most
comprehensive and relevant results
from the entire Web. PureVideo
Networks' proprietary analysis
determines rankings, displaying each
result with an associated thumbnail
image and a link to view the video
at the respective publisher site.
In
addition, users of PureVideo Search
have access to more than 35 charts
presenting the most popular videos
on the top sites, concerning music,
sports, comedy, viral videos,
entertainment, and news. These
sites include MySpace, Rolling
Stone, AOL Music, ESPN, Fox Sports,
Comedy Central, YouTube, Break.com,
CNN, BusinessWeek, and others. The
charts provide users with
comprehensive coverage on hot topics
and the chance for serendipitous
discovery.
"We
quickly learned that users would
devour and create more video content
than any one site could categorize
or publish,” said Greg Morrow,
President and Co-founder of
PureVideo Networks. "Existing
options for discovering video or
searching for specific footage are
simply not that good. We've taken
the best ideas of Web search coupled
with the best ideas we've learned as
a video publisher, to create this
very user-friendly search engine.”
Part
of a wider strategy to diversify the
parent company's offering in video,
PureVideo Search represents just one
of many new ventures PureVideo
Networks is considering for the
future.
From
Erik Hawkins, CEO and Co-founder of
PureVideo Networks, "Our strategy
has been to leverage the best of two
emerging online video business
models video utility and video
publishing. Utilities, especially
free ones, are powerful traffic
aggregators, while published and
programmed media destinations retain
consumers and generate revenue. By
combining the two, we've opened the
gateway for traffic while
maintaining our ability to offer
value to our audience and our big
brand advertising partners.”
Both
GrindTV.com and StupidVideos.com
will take advantage of the PureVideo
Search engine to help power broader
web search returns for their
combined six million unique users.
PureVideo Search will also provide
PureVideo Networks with important
trend data about broadband video
consumption. This reporting will
help drive future strategic thinking
around content, product, and
business development, as well as
investment in future content
verticals and utilities.
About
PureVideo Networks:
Based
in El Segundo, CA, PureVideo
Networks is a leading publisher of
user-generated and original content,
dedicated to the promotion of
compelling video and the people who
produce it. Funded by Softbank
Capital, the Company owns and
operates video websites,
StupidVideos.com (www.StupidVideos.com)
and GrindTV.com (www.GrindTV.com),
which stream a combined 60 million
videos to six million unique
visitors a month. Announced in
October as part of a wider strategy
to offer PureVideo Networks'
back-end technology to the public,
the Company launched its first Web
utility, PureVideo Search (www.purevideo.com),
the Internet's first meta search
engine for video.
