AOL
AND BRIGHTCOVE LAUNCH NEW
DISTRIBUTION SERVICE FOR SELLING
DIGITAL VIDEO DOWNLOADS
New
Service Gives Video Publishers the
Ability to Easily Package and Sell
Video Downloads Through AOL Video
and Receive Revenue
from their Sales.
Looking to make money
making video? Check out this new offer
from AOL and Brightcove.
Dulles, VA and Boston, MA October
30, 2006—AOL and Brightcove launched
today a distribution service that
can enable video publishers to sell
high-quality video downloads through
the AOL Video portal (http://video.aol.com)
and receive up to 70% of the revenue
generated from their sales. The new
service promises to expand the
distribution options for video
publishers and the choices for
consumers.
Using
Brightcove, any video publisher can
easily have their video downloads
distributed and sold through AOLŪ
Video. In addition, videos can be
automatically indexed in the AOL
Video Search engine and can be
browsed through the AOL Video
portal. Consumers will be able to
purchase and download the videos and
watch them on their computers,
network connected TVs or other
devices.
"The
high-quality and imaginative content
from both large and small producers
is a great complement to our growing
video library,” said Kevin Conroy,
Executive Vice President of AOL.
"Working with Brightcove ensures
that AOL Video will have a constant
stream of some of the most exciting
and provocative new video flowing
from professional content producers
and in turn, gives them a
high-profile outlet for distributing
their videos.”
Video
publishers interested in selling
videos through AOL Video, can sign
up at
www.brightcove.com and
http://video.aol.com/brightcove
for a free Brightcove Network
account. With an account, publishers
can upload content, package it into
titles, and select distribution
options with AOL Video and
Brightcove.com. They can also sell
the same video downloads through
their own site, using the Brightcove
publishing services to create a
custom broadband channel. Content
owners may earn up to 70% of the
sale price for the content that is
sold to consumers.
"As
the market for online video grows,
both emerging and established media
companies are looking for more
options to reach consumers with
their paid downloads,” said Jeremy
Allaire, chairman and chief
executive officer of Brightcove.
"Our relationship with AOL is giving
Internet TV programmers a powerful
new channel to reach consumers,
build audience and generating
revenue through sale of high-quality
digital video.”
Content publishers that want to do
more than sell video downloads, can
choose to take advantage of the
other online services that
Brightcove provides for delivering
commercial Internet TV channels,
including advanced publishing and
advertising services.
In
the coming months, AOL and
Brightcove may introduce other
commerce models to the service
including ad-supported syndication
and video rentals.
AOL(R)
Video (http://video.aol.com)
is a one-stop online resource to
find watch and share millions of the
best videos from across the Web,
broadcast and cable television, and
entertainment including movies,
music videos, news, user-generated
content and full-length TV shows.
AOL Video features free streaming
videos as well as the ability to
purchase and download full-length
content that can be viewed on
multiple devices and PCs, online or
offline. At the center of the AOL
Video portal is one of the Web's
first online interactive programming
guides which brings together
thousands of hours of video
programming and organizes it into
more than 50 branded video-on-demand
channels. AOL Video also features
video search powered by technology
from Truveo(TM) and Singingfish(R),
and a video player that can go full
screen without losing picture
quality and that supports AOL's
exclusive Hi-Q(TM) video format to
watch up to DVD-quality videos
online.
AOL
is a global Web services company
that operates some of the most
popular Web destinations, offers a
comprehensive suite of free software
and services, runs the country's
largest Internet access business,
and provides a full set of
advertising solutions. A
majority-owned subsidiary of Time
Warner Inc. (NYSE: TWX), AOL LLC is
based in Dulles, Virginia. AOL and
its subsidiaries also have
operations in Europe, Canada and
Asia. Learn more at AOL.com.
Brightcove is an open Internet TV
service that empowers video
producers and programmers to build
broadband businesses while giving
viewers more choices and control
over their use of video and
television. Founded by Internet
pioneer Jeremy Allaire in 2004 and
based in Cambridge, Massachusetts,
Brightcove is a private company led
by a management team that includes
senior executives from Allaire,
Macromedia, ATG, Comcast, Lycos,
News Corp., MediaVest, and Discovery
Networks.
