FT.com Launches Exclusive Video Interviews with Global Business Leaders Powered by ROO Media
New York, NY – October 30, 2006 – The Financial Times has launched an exclusive series of video interviews with global business leaders called View From The Top. The interviews, hosted by ROO Media, the global provider of online video technology and syndicated content, feature global CEOs giving their views on the world of business today and predictions for the future of their industries. Since launching View From The Top FT Video traffic has quadrupled.
Each week, FT.com hosts new 5-minute interviews with global CEOs. Interviews currently showing on the site include Citigroup’s Robert Rubin, Sir Martin Sorrell of WPP, Time Warner Chairman Richard Parsons and John Thain, chief executive of the NYSE. Future interviews will feature Jeff Immelt of General Electric, Tom Glocer of Reuters and Fred Smith of FedEx. The interviews have been sponsored by Barclays in the US and Landrover in the UK.
This is the first global application of ROO’s VX platform which streams video through a newly adopted flash player, allowing ROO customers to manage content themselves and introduce new content quickly and easily.
Anthony Hitchings, Head of Commercial Product Development at the Financial Times, commented: “FT.com has embraced the huge growth in online video. View From The Top is unique to the FT and allows our users to have exclusive access to the thoughts and predictions of some of the world’s most respected business leaders. ROO Media has dramatically reduced the complexity of downloading online videos, allowing our users access to that content quickly and easily whilst also allowing the FT to serve targeted pre-roll video adverts.”
“Our partnership with FT.com is a significant milestone for ROO, not only due to the fact that the Financial Times is one of the most respected business brands, but also as it represents the first global launch of the newly implemented flash player,” said Steve Quinn, COO of ROO. “Like so many others, the FT realizes the importance of having dynamic and compelling video content, and through our player and platform, that’s just what FT.com visitors can enjoy.”
About The Financial Times
Financial Times is one of the world's leading business information brands, internationally recognized for its authoritative news, comment and analysis. Whether in print or online, the Financial Times is essential reading for the global business community.
Printed at 24 sites worldwide, the Financial Times newspaper has a daily circulation of over 434,000 and a readership of more than 1.5 million people worldwide. FT.com ( http://www.ft.com ) is one of the world's leading business information portals, and the Internet partner of the Financial Times. FT.com has 5 million unique monthly users that generate more than 45.7 million monthly page views.
About ROO
ROO Group Inc. (OTCBB: RGRP) (“ROO”) is a business-to-business Internet video specialist consistently ranked among the world’s top 10 video broadcasters. ROO is the only company to offer its partners a complete online video strategy designed to enable publishers, advertisers and content producers to build their brands and generate revenue through the intelligent, targeted use of compelling online video content. At ROO’s core is a powerful market-proven, established Internet broadcasting platform that is providing hundreds of partners around the globe in the fields of entertainment, content publishing, web publishing and advertising the sophisticated technology they need to quickly publish, manage and monetize IP video.
