CANON’S NEW FIVE MEGAPIXEL DC50 DVD
CAMCORDER CAPTURES MAGICAL MEMORIES ON
THE MOVE AND SPECTACULAR STILL PHOTOS IN
THE MOMENT
Double-Duty
DVD Camcorder Combines Canon’s Advanced
Video Technology and
Top-Tier Photo Features in a Slim,
Easy-to-Use Design
LAKE SUCCESS, N.Y., January 5,
2007 (CES Booth #12606) –
Canon’s new DC50 DVD Camcorder is a
dream come true for discerning video
enthusiasts and photo buffs seeking an
easy way to take, view and share vibrant
video and spectacular photos. Canon’s
flagship DVD Camcorder starts with the
convenience that direct-to-DVD recording
offers and then packs advanced video
features and photo power, exclusive
engineering excellence and intuitive
imaging expertise into a compact
camcorder that is the soul of simplicity
to operate and the master collector of
memories for years to come.
The DC50 DVD Camcorder incorporates a
robust 5.39 Megapixel CCD Image Sensor
with an RGB Primary Color Filter that
provides vibrantly colored video and
brilliant five megapixel photos.
Combined with the range of optical
advantages and technological advances
beginning with its high quality, genuine
Canon 10x optical / 200x digital zoom
lens, the DC50 DVD Camcorder delivers
the stellar image quality resulting from
Canon’s experience and heritage as an
optics company. The zoom lens on the
DC50 DVD Camcorder goes beyond simply
drawing the far off subject close in and
bringing the distant vista near. With
Canon’s smooth zoom control, the user
can select one of three steady zoom
speeds that maintain their constancy
regardless of how hard the user presses
on the zoom button.
“Canon continues our commitment to
translate the best technology for
imaging professionals whether their
specialty is broadcast video or still
photos into a user-friendly form that
consumers can easily enjoy,” says
Yuichi Ishizuka,
senior vice president and general
manager of the Consumer Imaging Group at
Canon U.S.A., Inc. “The DC50 DVD
Camcorder delivers on that promise many
times over, with its potent mix of the
latest technology and optical
excellence.”
Canon’s Super Range Optical Image
Stabilization (OIS) helps correct camera
shake almost instantly even when the
camera is hand-held and in motion, or
the zoom is held at a long focal
length. The “lens shift” type OIS
employs both gyro and vector detection
methods, compensating for a greater
degree of camera shake while avoiding
the loss of image quality typical in
electronic image stabilization systems.
What’s more, the OIS system can be
engaged to steady the camcorder shake
when shooting five megapixel photos,
further enhancing the functionality of
this dual-purpose camcorder.
The Canon
DC50 DVD Camcorders accept three-inch
DVD-R/-RW discs, which can store up to
60 minutes of video on a single layer
disc, or up to 108 minutes of video on
dual layer discs. Canon chose the DVD-R
format to ensure high compatibility with
a range of DVD players, both old and
new. DVD allows consumers to easily
locate scenes without having to rewind
or fast forward, to create playlists of
favorite scenes and can even do some
quick editing right in the camcorder.
DIGIC DV II
Canon’s brilliant (and proprietary)
video and still image processor, the
DIGIC DV II, is the brains behind the
dual purpose Canon DC50 DVD Camcorder.
The DIGIC DV II image processor is the
next generation of Canon’s exclusive
signal processing technology. In
addition to recognizing the different
color requirements of video and photos,
and processing both to their optimal
level of quality, DIGIC DV II processes
video with improved color reproduction
and dramatically reduces noise in
low-light situations.
Advanced Photography
Photos
benefit from Canon’s DC50 DVD
Camcorder’s razor-sharp 5.39 megapixel
CCD image sensor and array of
complementary features, including the
camcorder’s Optical Image Stabilized
Zoom Lens, 9-point AiAF autofocus that
helps ensure that subjects are in focus
however far off center they appear in
the frame. Indeed, the DC50 DVD
Camcorder features an array of digital
camera features such as a built-in flash
with red-eye reduction; PictBridge
compatibility and a Print & Share button
for quick and easy one-touch printing or
downloading of images. Users will enjoy
sophisticated features such as auto
exposure bracketing; and a super
high-speed shutter capable of shooting
at up to 1/720 of a second (perfect for
shooting in bright sun light). The DC50
DVD Camcorder has enhanced user
controls, including Aperture Priority
(AV) Shutter Priority (TV), Special
Scene Modes such as Portrait, Sports,
Night, Snow, Beach, Sunset, Spotlight
and Fireworks; Image Effects that enable
users to creatively customize their
photos in a variety of ways, and even a
histogram that displays a
graphical
representation of the light values of
the image.
Lights, Camera and
Action…
Missing magic moments
like baby’s first steps or memorable
events on a family vacation because the
camcorder is powering up is a thing of
the past, thanks to the Canon DC50
Camcorder’s responsive, Quick Start
Mode. The Quick Start Mode readies the
DC50 DVD Camcorder from standby for
shooting in less than a second.
The Canon DC50 DVD Camcorder fits firmly
and comfortably into the user’s hand,
its simple joystick operation and
strategically positioned controls making
one-handed videography virtually
effortless. Extra buttons have been
eliminated, allowing the user to control
playback, focus, exposure, and menu
options from one convenient place. With
its powerfully bright, built-in Ultra
Video Light, The Canon DC50 DVD
Camcorder is ready to shoot in virtually
any lighting conditions
Moving Images…
Whether
doubling as a digital camera with a
motor drive for those iconic action
shots, catching special photos on a
miniSD memory card while simultaneously
shooting direct to DVD video or simply
letting this cutting-edge camcorder
capture high-resolution, true 16:9
widescreen HR (High Resolution) video,
the Canon DC50 DVD Camcorder is all
about the image.
Indeed,
it is that true 16:9 format that brings
real cinema style to “home movies”
enabling them to play full-frame on
wide-screen TVs without the need to
crop, zoom, stretch or otherwise distort
the picture. The
DC50 DVD Camcorder automatically
letterboxes the 16:9 footage, allowing
users to display their recordings on a
standard (non-widescreen) television.
Level and Grid Markers
Canon
has incorporated a level marker and a
new grid marker to the feature mix.
When engaged, the markers appear – in
either white or gray – superimposed over
the image on the camcorder’s 16:9 color
LCD display. The level marker easily
lets the user know if the camera is
being kept level while the grid marker
makes it easier for the user to compose
a more appealing and effective shot.
The
Canon DC50 DVD Camcorder offers the
added convenience of a wireless remote
control and features a USB 2.0 Hi-Speed
terminal for fast video and photo
transfer, as well as easy one-touch DVD
dubbing with the included Roxio MyDVD
for Canon. The menu system can be set
to display in 17 selectable languages.
Canon’s DC50 DVD Camcorder arrives in
stores in late February and carries an
estimated selling price of $799*.
About
Canon
U.S.A.,
Inc.
Canon
U.S.A.,
Inc. delivers consumer,
business-to-business, and industrial
imaging solutions. The company is
listed as one of Fortune’s Most Admired
Companies in
America
and is rated #35 on the BusinessWeek
list of “Top 100 Brands.” Its parent
company Canon Inc. (NYSE:CAJ) is a top
patent holder of technology, ranking
second overall in the
U.S.
in 2005, with global revenues of $31.8
billion. For more
information, visit
www.usa.canon.com .
# # #
All referenced product names, and other
marks, are trademarks of their
respective owners.
Specifications and availability are
subject to change without notice.
*Pricing subject to change at any time.
Actual prices are determined by
individual dealers and may vary.
