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CNN Unveils New Mobile Service
Turner Broadcasting
System International is to unveil its new
CNN Mobile service, the first of its
services developed in collaboration with
Ericsson, at the 3GSM show in Barcelona, on
February 12. The new service is set to be
one of the most comprehensive mobile news
sites on the market and will, for the first
time, be available direct to consumers free
of charge.
The new mobile internet
service allows users to stay informed
wherever they are and even access CNN’s ‘In
the Field’ blogs from the network’s
international correspondents. The site
features a searchable 14-day news archive
with over 2000 stories, as well as a
breaking news SMS alert service and
category-based news sections, including
Business, Weather, Entertainment &
Lifestyle. It also features a
made-for-mobile hourly video news update,
‘World News Now’. The service will be
available to mobile users from the beginning
of March in Europe, the Middle East, Africa
and Latin America.
The new CNN Mobile has
been developed with Ericsson’s unrivalled
expertise in mobile communications. It
operates on all WAP-enabled mobile and
handheld devices, regardless of operator and
can be accessed on the portal of
CNNmobile.com
in all mobile browsers and also through
operator portals where deals are in place.
Casey Harwood, Senior
Vice President Digital Media, Turner
Broadcasting International said: “CNN is
committed to bringing news to our global
users across multiple platforms. More and
more of our users are demanding their news
on the go, and we have developed this new
mobile service to deliver the best possible
user experience.”
The consumer launch of
the new CNN Mobile service in March will be
supported by an extensive marketing
campaign, encompassing on-air, outdoor,
print and online advertising and includes
demonstrations and innovative opportunities
for people to trial the new product.
CNN has long been a
pioneer of digital news provision, having
been offering one of the first news
organisations to offer a mobile news service
in 1999. It has also pioneered mobile news
streaming to 3G and UMTS phones and has been
involved in DVBH trials all over the world.
Turner has announced that
further mobile services are to be launched
throughout 2007, with new mobile sites for
Cartoon Network and Adult Swim already in
development as part of Turner’s commitment
to delivering its content on new media
platforms.
Ends
For further information, please contact
Barney Hooper, CNN PR +44 207 693 1456 / +44
7979 757052
About Turner
Turner Broadcasting
System, Inc. (TBS, Inc.), a Time Warner
company, is a major producer of news and
entertainment product around the world and a
leading provider of programming for the
television industry.
About CNN Mobile
CNN Mobile is CNN International’s service
for mobile devices. Launched in 1999, it
was the first mobile telephone news and
information service available globally with
targeted regional content.
Read more at
www.turner.com
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