New Water and
Shock Resistant Camcorder Trades
Moving Parts for Durability
LAS
VEGAS, NV, March 8, 2007 Panasonic
today announced a new SD Memory Card
Camcorder for shooting video under
conditions that would relegate most
camcorders to the inside of a
protective case.
The
SDR-S10 features water-resistant and
dust-proof construction without any
moving parts in its image capturing
and storage process. The
lightweight, compact SDR-S10 is
equipped with a 10x optical zoom,
quick-start technology, and a 2.7"
wide LCD. It will ship with a 2GB SD
Card capable of holding up to 100
minutes of video (LP mode).
With
its ability to record on SD / SDHC
Memory Cards, the new SDR-S10 breaks
the boundaries of conventional video
cameras and offers a new style of
shooting. It lets users shoot with
the same casual ease they enjoy with
digital still cameras. The SDR-S10
is also exceptionally compact and
lightweight, so users can carry it
with them almost anytime.
"The
SDR-S10 is the ultimate computer and
travel accessory,” said Rudy Vitti,
Panasonic camcorder National
Marketing Manager. "This rugged,
compact camcorder packs easily so
you'll never miss an opportunity to
record and share memories of your
recreational activities, from
snowboarding to boating.”
Thanks to its use of SD / SDHC
Memory Cards, the SDR-S10 also has
several other key advantages.
1.
Impact-resistance to withstand the
impact of being dropped from up to 4
feet*
Unlike recording media such as hard
disk drives or DVD discs, SD / SDHC
Memory Cards require no drive
mechanism. This gives the SDR-S10
sufficient impact resistance to
prevent malfunction when dropped
from up to 4 feet. It is the ideal
camera for anytime use outdoors, in
active situations, and for casual
everyday video shooting.
2.Water-resistant construction**
The
SDR-S10 boasts a water-resistant
design that eliminates worries about
using the SDR-S10 at the poolside,
around a ski lodge, and in other
outdoor settings.
3.Quick Start function for capturing
sudden photo opportunities
Unlike with hard drives and DVD
discs, a camera can read an SD /
SDHC Memory Card instantly. This
made it possible for Panasonic to
develop a Quick Start function that
allows the SDR-S10 to begin
recording just 1.7 seconds after the
power is switched on - less than
half the time required by video
cameras with hard drives. With the
SDR-S10, it is easier to catch those
special moments that come without
warning
A
flush surface design takes maximum
advantage of the compact body and
gives the SDR-S10 a smart, stylish
look that makes this video camera
suitable to take anywhere, just like
a compact still camera. The SDR-S10
is designed for easy shooting, too.
The grip is designed so that, when
desired, you can stabilize the
SDR-S10 by bracing your elbow
against the body, as with
conventional video cameras. Or, as
an alternative, the Sub REC button
on the camera front makes it
possible to shoot with a pistol-grip
style.
5.Extended recording capability SD
/ SDHC Memory Cards
Memory Cards provide an ideal
combination of compactness, impact
resistance, and extended recording
capability, making them one of the
best-balanced media for the future.
The 4GB SDHC Memory Card allows up
to 100 minutes of recording, and the
2GB SD Memory Card that comes with
the SDR-S10 allows up to 50
minutes***.
The
Panasonic SDR-S10 Memory Card
Camcorder has a suggested retail
price of $399.95 and is expected to
be available in April.
To
get yours
About
Panasonic Consumer Electronics
Company
Based
in Secaucus, N.J., Panasonic
Consumer Electronics Company is a
Division of Panasonic Corporation of
North America, the principal North
American subsidiary of Matsushita
Electric Industrial Co. Ltd. (NYSE:
MC) and the hub of Panasonic's U.S.
marketing, sales, service and R&D
operations. Information about
Panasonic products is available at
www.panasonic.com. Additional
company information for journalists
is available at
www.panasonic.com/pressroom.
*
MIL-STD-810F METHOD 516.5 SHOCK.
This product was dropped on top of
2” thick plywood. This does not
guarantee the unit will not be
damaged or malfunction.
**
IEC60529 / EN60529 IPX4 Splash-proof
type. This does not guarantee the
unit is water resistant in all
situations.
***
In MPEG-2 format and SP mode
