PureVideo Networks, Inc. announces the launch of PoliticsUpClose (www.politicsupclose.com)


PoliticsUpClose is a new political search engine and portal. 

 

The search engine offers multimedia results, including news, blog posts, videos and more.

Visitors can also find profiles on every member of the Senate and Congress, all 50 governors, as well as presidential hopefuls.  These profiles offer exhaustive and timely information on politicians' parties, positions, roles, and voting histories plus their most recent news, videos, photos, blog posts, podcasts, radio clips and more.

The Company plans a rapid launch of up to 10 more verticals in 2007 that will leverage the same technical infrastructure as PolticsUpClose.

PRESS RELEASE


PureVideo Networks Launches Political Search Engine and Media Guide, PoliticsUpClose.com

Leading new media company launches 5th branded vertical with plans to add up to 10 more in 2007

El Segundo, CA, April 23, 2007 – In response to the unprecedented influence of the Web on the 2008 Presidential race and politics in general, PureVideo Networks, Inc., the new media and technology company behind leading Web-wide video search site, PureVideo.com, today announced the launch of PoliticsUpClose (Beta) (www.PoliticsUpClose.com), a search engine and media guide to US politics and policy. 

Created as a bipartisan resource for new and experienced voters, politicos, staffers and everyone in between, PoliticsUpClose is a multimedia search engine and content aggregator of government-related information and resources.  Because of the search engine's exclusive focus on politics, PoliticsUpClose offers returns that are more relevant than those of general search engines.  Additionally, users can search for a variety of media, including news, blogs, video, photos and more. 

"We wanted to offer the American public a valuable and easy-to-use resource that delivers loads of information on critical and complex political issues, simply and digestibly” said, Greg Morrow, President and co-founder of PureVideo Networks, Inc.  "Most importantly, because the site pulls information from the left, right and center, users enjoy a spectrum of opinion that's completely unbiased, helping them make independent and informed decisions.”

Content on PoliticsUpClose is organized into tabs: News, Blogs, Politicians, Videos, Issues, Bills, Humor, Elections and Resources.  Users can find profiles on every member of the Senate and Congress, all 50 governors, as well as presidential hopefuls.  These profiles offer exhaustive and timely information on politicians' parties, positions, roles, and voting histories plus their most recent news, videos, photos, blog posts, podcasts, radio clips and more.  Users can also obtain information regarding bills, controversial issues, national polls, and voter information, in addition to humorous content like video parodies, fake news, and political cartoons.

The launch of PoliticsUpClose corresponds with parent company PureVideo Networks' strategy to create a network of branded Web destinations that leverage search technology to aggregate and deliver multimedia results on popular topics.  The Company's flagship property, PureVideo (www.purevideo.com), a leading Web-wide video search engine, acts as a barometer for consumer demand, tracking popular searches and identifying future opportunities.

"Trend analysis from PureVideo provides us with powerful business intelligence that we use to build new websites consumers care about,” said Erik Hawkins, CEO & co-founder of PureVideo Networks, Inc.  "It's a system that has proven successful with HollywoodUpClose.com, and one I believe will deliver similar results on PoliticsUpClose.com and other sites to come.”

The Company plans a rapid launch of up to 10 more verticals in 2007 that will leverage the same technical infrastructure as PolticsUpClose.  To date, this strategy of verticals has worked well for PureVideo Networks' family of sites, which attract 13+ million monthly visitors, over 2 million of which visited 8 week old HollywoodUpClose.com. 

According to US online traffic counter, Compete.com, StupidVideos.com and PureVideo.com, represent two of the top ten leading US video sites by market share.  PureVideo.com is the first and only video search site on the list.  PureVideo Networks was also recently added to the AlwaysOn OnHollywood 100 list, the power list of the top 100 private digital entertainment and media companies.


About PoliticsUpClose:
PoliticsUpClose is the Web's most comprehensive portal to US governmental and political media and information.  The bipartisan destination offers a targeted search engine in addition to timely news, videos, photos, blog posts, podcasts, political cartoons and other content obtained from the nation's most popular and trusted sources. 

For more information on PoliticsUpClose, please visit: www.politicsupclose.com

About PureVideo Networks:
Based in El Segundo, CA, PureVideo Networks, Inc. is a new media company that enables the discovery and promotion of video online. Funded by Softbank Capital, the Company owns and operates the broadband entertainment destinations, StupidVideos (www.stupidvideos.com), GrindTV (www.grindtv.com), PureVideo (www.purevideo.com), HollywoodUpClose (www.hollywoodupclose.com) and PoliticsUpClose (www.politicsupclose.com).

For more information on PureVideo Networks, Inc., please visit: www.purevideonetworks.com