Online Video
Mixing Suite Entices Rights Owners
to Leap Into Social Media Using
Audible Magic's Enabling Technology
(
PRWEB
) May 7, 2007 -- Eyespot (
http://www.eyespot.com ) today
announced the launch of the Web's
premier distributed video playground,
which offers white label services to
brands and portals to profit from
user-generated media. Since launching a
seamless media mixing platform for the
NBA, in addition to partnering with
Paramount Pictures and Jive Records, the
swift startup has perfected an
end-to-end solution to create a thriving
community of social media creators while
providing the opportunity to bolster the
value of catalog and content assets.
Engaging
fans with the opportunity to play with
media offers online entities the chance
to create new revenue streams while
simultaneously promoting the discovery
of new products, which communities
energetically share.
"We've
fine tuned and honed a complex suite of
tools to offer a compelling service that
will excite fans and end users while
also addressing the justifiable concerns
of entertainment giants," said Jim
Kaskade, CEO of Eyespot. "This
represents a win-win for the online
community and rights holders. Using
Audible Magic's content recognition
solution as part of the Eyespot platform
allows this media to be legally
available to play with."
The core
of the platform is the mixing
playground, which is an AJAX, web-based
video editing tool so intuitive and easy
to use that fans don't have to download
clunky software or learn new skills to
create entirely original videos from
their favorite clips, their own web
cams, or from the community's vast pool
of legal content.
Music
scoring is an immensely popular activity
among mashup artists. In an effort to
encourage record labels to participate
with media sharing, Eyespot has
partnered with Audible Magic, the leader
in content recognition technology. The
system ensures that recording companies
can decide which songs they would like
available for mixing promotions.
"Eyespot
is building a unique network where
premium content meets user-generated
content," said Vance Ikezoye, Audible
Magic Founder and CEO. "Using our
digital content recognition technology,
Eyespot is enabling what we see as the
first content playground on a massive
scale, with online users interacting
with content consistent with the rights
holders' rules."
To further soothe the furrowed brows of
copyright holders, Eyespot's media suite
also offers an administrative moderation
tool to filter out any inappropriate
media before mashups are available for
embedding or sharing. The entire
playground platform is designed to
alleviate the security concerns of media
owners so that fan favorites will be
legally available for users to play with
and share on social media networks and
blogs.
About
Eyespot
Eyespot's browser based solution fosters
creativity and discovery while
empowering consumers to play with
copyrighted media without having to
download clunky software or learn new
skills. The drag and drop editing
application allows anyone to upload,
remix, and create new video from the
community's vast pool of popular and
legally-accessible content ranging from
movie, television, and music clips or
from user generated content. The company
has been selected as a trusted partner
by many of today's most compelling
brands and media entities, including
Paramount Pictures, NBA, Jive Records,
among others, Eyespot can be found on
the web at
http://www.eyespot.com .
About
Audible Magic Corporation
Audible Magic Corporation provides
content management and anti-piracy
services to the media and entertainment
industries as well as business,
governmental, and educational
institutions. The company's offerings
utilize patented content identification
technologies and an extensive reference
database of audio and video content that
includes one of the largest collections
of copyrighted digital song recording
fingerprints in the world. Its digital
technology and services were designed to
monitor, track, manage, filter and
monetize digital content in all its
forms. The company has been actively
providing services for the Web 2.0
user-generated content video sharing
sites including MySpace, GoFish, Grouper
and Break.com. The company also has an
agreement with Viacom's MTV Networks (MTVN).
Corporate
partners include EMI Recorded Music,
Palisade Systems, Sony/BMG Music,
Universal Music Group, V2 Music, Warner
Music Group, and EMI Recorded Music.
Audible Magic is also employed by iMesh
and PlayLouder MSP music service.
Audible Magic products include the
CopySense P2P Plug-In; CopySense Network
Appliance, and RepliCheck
http://www.audiblemagic.com./
