StarWars.com Selects Eyespot to Help
Usher In the Next 30 Years of Star Wars
Entertainment
Relaunch of Site to Debut
User-Generated Star Wars 'Mash-Ups and
Provide Hundreds of Videos and New Features,
Including Eyespot Video-Editing Tool
San Diego and San Francisco,
Calif. (May 24, 2007) - Star Wars
fans can connect with the Force in ways
they've only imagined beginning Friday, May
25, when StarWars.com launches a completely
redesigned website that empowers fans to
"mash-up" their homemade videos with
hundreds of scenes from Star Wars movies;
watch hundreds of fan-made Star Wars
videos; and interact with Star Wars
enthusiasts from around the world like never
before.
With an innovative,
interactive home-page design that allows
users to navigate to multiple Star Wars
worlds, a new video focus, and
groundbreaking "Web 2.0" features -
including a unique online multi-media mixing
platform from Eyespot - the new StarWars.com
will unveil its redesigned website on May 25
to commemorate the 30th anniversary of the
Star Wars Saga.
Among the most compelling
features of the newly redesigned
StarWars.com is the incorporation of an
online video-editing tool provided by
Eyespot. It allows users to add their own
video shots to more than 250 scenes and
music taken from all six Star Wars
films and create their own Star Wars
movies to share with others.
StarWars.com is also
unveiling a new collection of hundreds of
videos - many never before seen on the
Internet - that will let fans enjoy some of
the best user-generated Star Wars
videos from across the web, including such
cult favorites as "Chad Vader," and five
years worth of Star Wars Fan Movie
Festival shorts, co-presented by
AtomFilms.com. StarWars.com will also
showcase extensive mini-documentaries that
explore the making of the Star Wars
Saga.
"Since 1977, Star Wars
has been built on the idea that our fans are
the reason we have been successful, and they
have long shown their enormous creativity
and desire to have fun and express
themselves through Star Wars. Our
new site brings our fans innovative tools
like the Eyespot editor that let them just
that in exciting new ways," said Jeff Ulin,
Senior Director of Distribution and Online
for Lucasfilm Ltd.
"Eyespot's creative
technology allows Lucasfilm to protect its
intellectual property while offering a media
playground for fans to have a fun and
accessible experience due to our product's
extreme ease of use," said Jim Kaskade,
co-founder and CEO of Eyespot. "We couldn't
be more honored to help celebrate the 30th
anniversary of this monumental movie
series."
The May 25 relaunch is just
the start of a series of exciting new
additions to StarWars.com. In the coming
months, continually added features will give
the global Star Wars fan community
unprecedented new content, new games, and
new ways to share the 10,000-page site,
which is visited by millions of users every
month.
"We want the new
StarWars.com to empower fans to make and
watch Star Wars videos, play games,
and share their love of Star Wars
like no other site on the Internet," said
Bill Gannon, Director of Online Operations
for Lucasfilm Ltd.. "StarWars.com already
features blogs, special in-depth sections
for kids and video gaming, the Hyperspace
fan site, and the comprehensive
StarWarsShop.com, making it unlike any
entertainment themed website."
Innovation is nothing new to
StarWars.com - the website has always been a
leader in utilizing the newest Internet
technologies. "In 1999, we were the first to
host the online premiere of a trailer, which
was the biggest online event the Internet
had seen to that point, and nearly a decade
later we are ensuring that StarWars.com will
remain one of the most innovative and fun
entertainment sites anywhere on the web,"
Ulin said.
StarWars.com is the
Internet's only official 365-day-a-year
entertainment destination for Star Wars
fans and is produced by Lucas Online, a
division of Lucasfilm Ltd., as a digital
destination for entertainment, education,
reference and e-commerce for Lucasfilm's
intellectual properties and businesses. To
learn more about the entire StarWars.com
experience, visit the website at
http://www.starwars.com.
About Eyespot
Eyespot's browser based
solution fosters creativity and discovery
while empowering consumers to play with
copyrighted media without having to download
clunky software or learn new skills. The
drag and drop editing application allows
anyone to upload, remix, and create new
video from the community's vast pool of
popular and legally-accessible content
ranging from movie, television, and music
clips or from user generated content. The
company has been selected as a trusted
partner by many of today's most compelling
brands and media entities, including
Paramount Pictures, NBA, Jive Records,
Lucasfilm, Ltd., among others. Eyespot can
be found on the web at
http://www.eyespot.com.
# # #
Lucasfilm, STAR WARS and
related properties are trademarks and/or
copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its
affiliates. TM & © Lucasfilm Ltd. All
rights reserved. All other trademarks and
trade names are properties of their
respective owners.
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