All Viral Videos Directed By
World Renowned Photographer,
Kareem Black
New York – July 23, 2007
Heavy.com, one of
the web’s leading online
brands and the leader for
18-34 year old guys, has
launched the second season
of
Massive Mating Game
(MMG), following 2006’s
wildly successful season.
In keeping with last season,
guys will still get to watch
viral videos featuring four
of the hottest girls on
Earth—Heavy just made
winning the game a whole lot
easier.
After watching the videos
(and they’re all great;
directed by world renowned
music and celebrity
photographer
Kareem Black),
all the guys have to do to
compete is join MyHeavy and
become friends with the
girls. By becoming friends
with the girls, fans are
entered for a chance at the
Grand Prize: an
all-expenses paid trip to
New York City
where they’ll escort the
girls to an exclusive VIP
party…thrown by Heavy!
“Unlike every other dating
game out there, with MMG you
don’t have to be Hollywood handsome or urbanely witty to compete
and win,” said
Jason Marks, VP
of Programming for Heavy.
“All
our winners have to
be is able to watch videos
of hot girls—and these girls
are smoking.”
This year’s Heavy Hotties
are:
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Toni Leigh—This
NYU grad likes high
heels, stockings,
smart guys and video
games. Bring your
A-game and she just
might let you push
her buttons.
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Kim Loan—No
need to be fancy,
Kim simply wants to
get to know her
date. She’s a New Orleans girl who understands “it’s not
about the size of
the boat; it’s the
motion in the
ocean.” Make a good
impression and
she’ll be calling
you “Captain.”
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Eri Moriyama—“I
just wanna happily
live on a farm with
a bunch of dogs,
cats, monkeys, pigs
and my man,” claims
Eri. Asian food’s
her favorite.
If you
can cook, she’s
yours.
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Melyssa Grace—Raised
in Hawaii, Melyssa loves
fast cars, faster
bikes and spells her
name with a “Y.”
Why?? Because she’s
hot. She can do
whatever she wants. |
Kareem Black’s MMG videos
are shot in environments
where the girls feel most
comfortable—such at home or
in their neighborhoods—so
they can best reveal deeper
side of themselves that
showcase
their…personalities. As a
bonus, photo shoots of the
videos will be included in
behind-the-scenes extras.
The Massive Mating Game runs
through August 2nd,
and winners will be
announced August 3rd. MMG
is open to registered
members of MyHeavy and every
member is able to receive
one entry for each girl.
Guys will go on the dates
August 16th in
NYC, and the dates will be
documented and aired on
Heavy on August 22nd.
About Heavy.com
Heavy is one of the web’s
leading consumer media
companies and the leader for
18-34 year old males, which
is a key demographic for
marketers and advertisers.
Heavy combines its own
unique programming with
those of its users to create
an environment where you can
control and even participate
in your own media
experience. Heavy empowers
its audience to share,
editorialize, and create
their own content as well as
provide its own library of
programming. Heavy’s
programming staples include
“Superficial
Friends,” “Kung
Fu Jimmy chow”, "The
Massive Mating Game,"
"Heavy
News," "Behind
the Music that Sucks,"
"Heavy’s
Angels," "Contagious,"
"Blisster"
and "Tourettes
Cowboy.” Portions
of Heavy's library of
animation and live-action
shorts are available for
free download to the Sony
PlayStation Portable and the
Video iPod. Advertisers on
the broadband network
include Coors, Nissan,
Panasonic, Diesel, Axe, Sony
and Nike.
