— Adobe
Systems Incorporated (Nasdaq:ADBE) today
unveiled new features that will headline the
upcoming release of Adobe® Flash® Media
Server 3. This major new release will offer
the unique combination of traditional
streaming media capabilities and a flexible
environment for creating and delivering
interactive social media applications to the
broadest possible audience. Scheduled to
ship in the first quarter of 2008, customers
can expect nearly double the previous
performance, as well as new live event
support, industry-standard H.264 video codec
and AAC+ audio codec support, and increased
protection for streamed media. Adobe will
preview Adobe Flash Media Server 3 during
the IBC 2007 Exhibition at its stand (Hall
7, Stand 721) in the RAI Convention Center,
Amsterdam, September 7-11. For more
information, please visit www.adobe.com/go/fms/.
Adobe Flash Media Server 3
will also support live and recorded
streaming to Adobe Flash® Lite™ 3, Adobe’s
award-winning Flash Player runtime
specifically designed for mobile phones.
Adobe Flash Lite 3 will bring the Adobe
Flash Player video format from the desktop
to mobile handsets and devices, enabling
operators, handset manufacturers and
developers alike to deliver more engaging
experiences to mobile users. Adobe expects
first Flash Lite 3 enabled devices to be
available by the end of the year.
"As video on the Web
accelerates, audiences around the world
expect more reliable, high-quality
experiences that live up to and surpass
television," said Jim Guerard, vice
president of Dynamic Media at Adobe. "By
utilizing the performance gains, increased
content protection and a better out-of-the
box experience in Flash Media Server 3,
publishers can quickly and more securely
integrate video into their Web sites and
applications with more control over
playback, interactivity, and branding."
Adobe Flash Media Server 3
is the foundation for delivering both
recorded and live Adobe Flash Player
compatible video and complements Adobe
Flash® Professional CS3, Adobe Flash® Player
9, Adobe Media Player® and Adobe Integrated
Runtime™ (AIR). This makes the Flash
ecosystem the only ubiquitous online and
offline video solution for creating and
delivering interactive rich media
applications across a wide range of browsers
and operating systems.
Today, television shows like
Last Comic Standing, Medium, and Late Night
with Conan O’Brien are being delivered
online thanks to Adobe Flash Player video,
while the technology also powers the video
capabilities of social networking sites such
as YouTube and MySpace.
The Foundation for Social
Media
Customers can develop and
deploy a wide variety of social media
applications with Adobe Flash Media Server
3, including video, audio/video messaging
and blogging, live audio/video chat, text
chats, datacasting, and multi-user gaming.
The new release introduces enhanced live
event support with the upcoming release of
Adobe Flash Media Encoder 2, crucial for
news and event providers, as well as social
media sites in order to deliver their
content in real-time.
Integrated Content
Protection
Adobe Flash Media Server 3
will offer a new encrypted protocol to help
protect streamed content and provide support
for the upcoming Adobe Media Player.
"One of the key components
to NBC Universal’s digital strategy is to
provide viewers with access to our content
whenever and wherever they want," said
Darren Feher, EVP and Chief Technology
Officer, NBC Universal. "I am excited by the
possibilities of Adobe Flash Media Server 3.
Its promise of faster performance and
legitimate content protection will be a
welcomed addition to the ease, flexibility
and ubiquity NBC Universal currently enjoys
with Flash video across our broad array of
online platforms."
Major Performance Gains
Streaming performance almost
doubles in Adobe Flash Media Server 3,
allowing more streams and more users per
server, helping to lower overall deployment
costs. Building on the recently announced
support for H.264 video codec and High
Efficiency AAC+ (HE-AAC) audio, Adobe Flash
Media Server 3 customers can now leverage
most of their existing MPEG content directly
without having to re-encode, helping reduce
the cost of distributing via Adobe Flash
Player compatible video. Users can enjoy
higher-quality video experiences in the
ubiquitous Adobe Flash Player, which is
currently installed on 98 percent of
internet-enabled desktops worldwide.
Availability
Adobe Flash Media Server 3
is expected to be available as a service
through select partners in the fourth
quarter of 2007 and for sale worldwide in
the first quarter of 2008. For more
information about Adobe Flash Media Server,
please visit www.adobe.com/go/fms/.
Adobe Flash Media Server 3
will also available through select hosting
providers to customers who prefer to
outsource their media deployments. To learn
more about these programs, please visit
http://www.adobe.com/products/flashmediaserver/fvss/.
About Adobe Systems
Incorporated
Adobe revolutionizes how the
world engages with ideas and information –
anytime, anywhere and through any medium.
For more information, visit www.adobe.com.
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© 2007 Adobe Systems
Incorporated. All rights reserved. Adobe,
the Adobe logo, Adobe AIR, Flash Media
Server, Creative Suite and Flash are either
registered trademarks or trademarks of Adobe
Systems Incorporated in the United States
and/or other countries. All other trademarks
are the property of their respective owners.
This press release contains forward looking
statements, including those related to
Adobe’s future product plans, which involve
risks and uncertainties that could cause
actual results to differ materially. For a
discussion of these and other risks and
uncertainties, individuals should refer to
Adobe's SEC filings. Adobe does not
undertake an obligation to update forward
looking statements..
