Video
Management, Ad-serving Providers, and
Peer-to-Peer Content Networks Demonstrate
Solutions
IBC 2007, AMSTERDAM — Sept.
6, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE)
today announced significant adoption of
Adobe® Media Player by key organizations
involved in the creation, management and
delivery of online and offline content for
the entertainment industry. Since announcing
Adobe® Media Player in April 2007, Adobe has
been working closely with partners who will
support and offer solutions based on the new
player, that will help enable new ways to
brand, distribute, monetize, protect and
measure media. Built using the Emmy® Award
winning Flash® software architecture, Adobe
Media Player redefines the TV viewing
experience, giving viewers control over
viewed content and the ability to enjoy
their favorite shows both online and
offline.
"Publishers and solution
providers are supporting Adobe Media Player
because it is the cornerstone of building
profitable, sustainable TV programming in
the Internet age, ensuring the delivery of
exciting content along with an understanding
of the diverse viewing habits and
advertising challenges of increasingly
fragmented audiences," said Jim Guerard,
vice president for Dynamic Media at Adobe.
"With innovative partners on board we
believe content owners will continue to
embrace Adobe Media Player as they look to
globally distribute and stream protected
media, both online and offline."
Through an evolving partner
ecosystem Adobe Media Player is enabling the
growth of next-generation distributed
networks that improve the performance of
video downloads from users’ favorite sites
and reduce the cost of delivering
high-quality video. Video and
media-management systems providers Blip.tv,
Brightcove, Maven Networks, Motionbox and
Reality Digital have integrated support for
Adobe Media Player branding, advertising,
measurement and content protection
capabilities into their solutions. Companies
serving Internet video ads, including
PointRoll, EyeWonder, Podbridge and YuMe are
also delivering solutions for Adobe Media
Player to help publishers monetize their
content. VeriSign, Kontiki and CacheLogic
Velocix V2 are leveraging the functionality
of Adobe Media Player in their peer-to-peer
content solutions to help publishers reduce
the cost of delivering high-quality video.
Worldwide audiences will also enjoy the
benefits of watching high definition video
content by leveraging the premium delivery
platform from Akamai Technologies.
Page 2 of 2 Adobe Media
Player Drives Fusion of TV and the Internet
"Integrating Akamai’s
client-side delivery technology into Adobe
Media Player allows us to offer a solution
with even more intelligence and flexibility
for the distribution of rich video," said
Mike Afergan, chief technology officer at
Akamai. "Our approach to client-side
technology is unique in that it is an
integrated part of our delivery platform,
providing our customers with an unrivaled
ability to stream or download content into
the Adobe Media Player, while implementing
business policies and quality-of-service
controls around the distribution. Coupling
this with the innovative nature of Adobe
Media Player provides our customers with a
very exciting platform to drive further
growth of their online businesses."
"The combination of TV and
the Internet has so much to offer
professional content publishers as well as
consumers," said Hilmi Ozguc, CEO at Maven
Networks, a leading Internet TV platform
provider helping media companies launch and
capitalize on Internet video programming.
"Adobe Media Player supports our vision by
providing a sophisticated content delivery
channel through which our customers can
effectively monetize and measure
media–capabilities supported by the Maven
Internet TV Platform. Working with Adobe, we
are making it faster and easier to launch,
manage and syndicate Internet TV channels to
meet the needs of content providers and
reach an ever-growing audience."
About Adobe Systems
Incorporated
Adobe revolutionizes how the
world engages with ideas and information –
anytime, anywhere and through any medium.
For more information, visit www.adobe.com.
###
© 2007 Adobe Systems
Incorporated. All rights reserved. Adobe,
the Adobe logo, Adobe Media Player, and
Flash are either registered trademarks or
trademarks of Adobe Systems Incorporated in
the United States and/or other countries.
All other trademarks are the property of
their respective owners.
