Torque.TV
Launches the Next Generation of
Digital Television for Motorheads
New York, October 8, 2007 –
Gentlemen, start your engines (and
fire up your monitors!) Launching
October 2007, Torque.TV, an
Internet television network for
motorheads, will offer full screen,
broadcast quality video
entertainment 24/7 for vehicle
enthusiasts around the globe.
Type “Torque.TV” (no “www.”
needed) into your web browser and
you’re in the driver’s seat. From
hot-rodders to vintage car
collectors, tuner to concept car
aficionados, and chopper to sport
bike owners, enthusiasts will find
tailored content to suit their
tastes.
“Torque.TV
is an Internet television
network for viewers who want
relevant, broadcast quality,
automotive content wherever, and
whenever, they want to watch, and
for advertisers who want a more
effective, more targeted, more
measurable way to reach customers,”
says Jesse Raiford, CEO.
Streaming rates and screen size can
be tailored to view on a mobile
device or a plasma screen, with the
detail and quality required to watch
fast moving footage. In addition
Torque.TV automatically sets a
variable connection speed the first
time a viewer logs on (Torque.TV
recommends a connection of at least
400kbs). Viewers can check their
broadband connection with a free
tester - making sure they are
getting what they are paying for
from their Internet provider - and
they can manually adjust program
streaming speeds to match their
hardware. No downloads or
peer-to-peer file sharing are
needed.
A
viewer section of the companion
website will provide tips on getting
the best quality picture, and
includes a Blog and car community
options. Best of all, there is no
charge or required registration for
consumers to watch. Torque.TV
is supported by commercials and
banners ads. All you need to access
Torque.TV is a broadband
Internet connection and, of course,
fervor for all things fueled.
Original programming includes
Driving with Danny (Indy
winner Danny Sullivan pushes the
hottest cars to the limit);
Best of the Motor Web (Shira
Lazar hosts a weekly tour of auto
sites & videos); Miss
Torque.TV (viewers vote for
Miss Torque.TV 2008); plus
coverage of motorsport events like
Night Under Fire 2008
(the largest single day drag racing
event in the world), and the
Silver State Classic Challenge 2007
(a wild, no holds barred, top speed
test on a closed Nevada Highway).
Channels on the Torque.TV
network include: Tuners, Trucks, How
To, Motorcycles, Hot Rods & Muscle
Cars, Motorsport, Next Car, Wild
Wheels, and Supercars.
Torque.TV,
will utilize Narrowstep’s Internet
TV platform to deliver video
programming online in the highest
possible quality available. Their
proprietary technology provides the
most comprehensive, all
in-one-solution to manage their
content and stream it to a global
audience.
“Narrowstep provides the ideal
platform for a company like
Torque.TV, who relies on quality
video to capture the action and
excitement of their high speed, fast
paced automotive programming,”
said Todd Narwid, Senior Vice
President of Worldwide Sales at
Narrowstep. “In addition, our
platform provides them with all of
the tools they need to effectively
move, manage and monetize this
programming across multiple
channels.”
About Torque.TV
Torque.TV,
launching October 2007, is the next
generation of car, truck, and
motorcycle television, brought to
you by the nation’s leading
producers of vehicle entertainment.
The Torque.TV team has proven
experience in television
programming, ad sales, and delivery
of niche content. Based in New York,
with productions facilities in Los
Angeles, CA, and Nashville, TN,
Torque.TV offers full screen,
high-quality, video entertainment
for vehicle lovers around the globe.
For
More info, log on to
Torque.TV to get twisted!
About Narrowstep
Narrowstep™ Inc. (OTC BB: NRWS), the
TV on the Internet company, is a
leading provider of Internet TV
services supporting over 180
channels worldwide. Narrowstep’s
proprietary technology platform
delivers the highest quality,
TV-like experience available on the
Internet. A pioneer in delivering
Internet TV, Narrowstep offers the
expertise and technology to move,
manage and monetize video content
across the Internet. For more
information about Narrowstep, please
visit
http://www.narrowstep.com
or call +1 (212) 404-1400 or +44 (0)
20 7498 3377.
