|
Toyota
Partners with MySpace as
Sponsor
Watch
"quarterlife" here
First of 36 Original
Episodes by Emmy
Award-Winning Creative
Team
Marshall Herskovitz and
Edward Zwick Debut
Globally on Sunday,
November 11
LOS ANGELES—November 9,
2007—
MySpace, the world’s
most popular social
network,
today announced the
global launch of the
original Internet
series, “quarterlife,”
created and owned by
Marshall Herskovitz and
Edward Zwick, the Emmy
award-winning creative
team. The first of 36
eight-minute episodes
goes live this Sunday,
November 11 on MySpaceTV,
(http://www.myspacetv.com)
with new episodes
debuting every Sunday
and Thursday at 12 a.m.
PT. The new
“quarterlife” series
marks the first time a
network-quality series
has been produced
directly for the
Internet and it’s the
first time an
independent project of
this distinction has
been owned and
controlled by its
creators, Herskovitz and
Zwick.
Known for their incisive
portrayals of
relationships and
experiences during
life’s key passages, in
“quarterlife,”
Herskovitz and Zwick
take on those crucial
years between 20 and 30,
when so many of life’s
important decisions are
made. At the center of
the show is “Dylan,” a
young woman whose overly
truthful video blog – at
quarterlife.com – spills
secrets of her friends.
The groundbreaking show
charts the sometimes
excruciating, sometimes
comic, often emotional
experiences that
comprise coming of age
in the 21st Century.
MySpace has created an
immersive experience for
“quarterlife” on the
official profile (http://www.myspace.com/quarterlife)
where viewers can watch
personal video
confessional blogs,
interact with the
characters via fully
viewable character
profiles, and post
comments about recent
episodes. The
“quarterlife” profile
will also utilize a
polling tool to gauge
real-time audience
opinions on character
developments and
specific aspects of the
storyline.
“We believe that
Internet content can be
just as creative and
engaging as what you see
on TV and in the movies,
and that’s what we set
out to accomplish in
creating “quarterlife,”
the first
network-quality show to
air online,” said
Marshall Herskovitz.
“Quarterlife is truly
representative of our
vision and has been one
of the most liberating
and rewarding
experiences of my
career.”
“The Internet is the new
frontier and we were
inspired by the
opportunities it
presented to us
creatively,” added
Edward Zwick.
“Quarterlife represents
an exciting amalgamation
of spirit and risk.”
“Marshall
and Ed are legends in
the television business
and we’re beyond
thrilled MySpace has
become their digital
playground,” said Jeff
Berman, GM of MySpaceTV.
The series has attracted
Toyota
as a sponsor. Sponsor
branding will be
featured prominently on
the “quarterlife”
profile (http://www.myspace.com/quarterlife
) along with in-stream
advertising.
MySpaceTV (http://www.myspacetv.com)
is an integrated
component of the
company’s worldwide
community and content
platform, continuing the
evolution of the
company’s video offering
by aggregating the best
elements of video and
empowering MySpace users
to view, create, and
share videos in new ways
throughout the
community. Localized
versions of MySpaceTV
are available in seven
different languages
across Canada, Latin America, Mexico, Austria, Finland, Germany, Italy, Norway, Sweden, Switzerland, UK, Denmark, France, Ireland, Netherlands, Spain, Austria, Japan and New Zealand
About MySpace
MySpace, a unit of Fox
Interactive Media Inc.,
is the premier lifestyle
portal for connecting
with friends,
discovering popular
culture, and making a
positive impact on the
world. By integrating
web profiles, blogs,
instant messaging,
e-mail, music streaming,
music videos, photo
galleries, classified
listings, events,
groups, college
communities, and member
forums, MySpace has
created a connected
community. As the first
ranked web domain in
terms of page views(c),
MySpace is the most
widely-used and highly
regarded site of its
kind and is committed to
providing the highest
quality member
experience. MySpace will
continue to innovate
with new features that
allow its members to
express their creativity
and share their lives,
both online and off.
MySpace's international
network includes
20
localized community
sites in the
United States, Canada, Latin America, Mexico, Austria, Finland, Germany, Italy, Norway, Sweden, Switzerland, UK, Denmark, France, Ireland, Netherlands, Spain, Austria, Japan and New Zealand.
Fox Interactive Media is
a division of News Corp.
(NYSE:NWS
-
News,
NWS.A -
News; ASX:NWS
-
News,
NWSLV -
News).
*Among the top 2000
domains comScore Media
Metrix,
September 2007.
For more information on
comScore Networks,
please go to
http://www.comscore.com.
About Quarterlife
Quarterlife, the
Internet series and the
social network, are
created and owned by
Marshall Herskovitz and
Edward Zwick, the
creative team behind “My
So-Called Life,” “thirtysomething,”
“Legends of the Fall,”
and “Blood Diamond.”
|
