Content providers, producers and
adservers collaborate within the
AditAll community to significantly
reduce the overall cost of creating
and distributing video advertising
online
New York – October
23, 2007
For many brands,
the use of online video advertising
in the overall media mix is becoming
increasingly popular. This is
supported by a recent statistic from
eMarketer that reveals spending in
online video advertising will
increase by 89% in 2007 to $775
million. The cost to create these
ads is often prohibitive for
businesses and has kept them away
from this compelling form of
advertising. Traditionally, the cost
of creating a video ad can often
exceed $50,000 (not including
placement costs). A new service
launched today by AditAll will
change the process and cost
structure of developing and
distributing video ads. The system
also opens up a new distribution
channel for video and audio content
producers and developers.
AditAll is the
developer of an Internet-based,
patent pending platform for the
creation, customization and
distribution of video ads. This
service is one of the first of its
kind and gives businesses the
ability to create professional
quality video ads at a cost that is
significantly lower than traditional
production methods. Average costs
for an AditAll video ad range from
$300-$700, including ownership
rights.
“By consolidating
creative resources and providing a
real-time tool for the creation and
distribution of video ads AditAll
can offer its services for
significantly less money than
traditional production and
distribution methods. In addition,
the service provides producers with
a showcase for their editing talents
and an additional distribution
outlet.” said Rodger Wells, Vice
President of Marketing and Business
Development for AditAll. “Aditall
has partnered with some of the
leading video and audio content
providers in the world.
Collectively, these relationships
along with this revolutionary new
service will simplify the creation
and distribution process, opening
video advertising to a whole new
audience of potential advertisers. ”
Video ads are created by advertisers
through AditAll’s proprietary
three-step process.
- An advertiser
selects a video clip for
customization from AditAll’s
catalog of video assets.
- Once the clip
has been selected it can be
customized with soundtracks,
audio, narration and graphics.
- Payment and
rights documentation are
completed and the video ad is
downloaded or routed through
AditAll’s distribution system
for placement.
In addition to the
mixer, one of the key features the
system will offer Advertisers is the
ability to post requests for
specific video and audio clip needs.
When a Producer sees a need they can
meet, they can create the desired
clip and post it within the AditAll
site for an advertiser to review and
potentially purchase. This is one of
the first marketplaces where
businesses can have custom video ads
developed to their specific needs as
well as a place where Producers can
find active job requests. Instead of
just making great clips that
Advertisers can purchase, Producers
can make great clips that they know
Advertisers want today.
The feature gives
Producers more detail on what an
Advertiser needs and is interested
in purchasing for use within an ad.
This makes it easier for Producers
to promote specific clips and
ultimately make more money.
Through the
company’s partnership with key
content providers, the AditAll
community will be immediately
populated with thousands of video
and audio clips. Producers can
become members of the AditAll
community and edit these clips into
video ad templates. AditAll approved
Producers make money when an
advertiser uses their edited
templates.
AditAll was
created when Aviad Segal, a veteran
of many highly successful Israeli
internet companies, teamed up with
serial entrepreneur Avraham Kadar,
M.D. As co-founder and CEO, Dr.
Kadar stated “I immediately saw the
value. The potential for a
disruptive technology that addresses
a market this large is incredible.
The effect this could have on
advertising as we know it is
tremendous.”
###
About AditAll
AditAll is the
developer of an Internet-based,
patent pending platform for the
creation, customization and
distribution of video ads. This
service is one of the first of its
kind and provides its users with a
community hub where small and
mid-sized businesses, content
providers and producers collaborate
to create and distribute video ads.
The tools within the AditAll
community include video and audio
libraries populated by producers, a
mixer that allows community members
to create and customize ads with
logos, graphics, text, narration,
etc. and distribution services that
simplify the ad placement process.
For more information log on to
www.aditall.com.
