Dec 5, 2007
Le Gourmet TV
is a video based website,
(Internet Television Channel);
providing programming 24 hours a
day 7 days a week, about gourmet
food and beverage. Videos are
arranged in several ‘streams’:
wine, beer, cheese, bbq,
cooking, and field to table. In
the coming months programming on
coffee, tea, and whisky will be
rolled out as well.
Cooking programs will be hosted
by pro chefs as well as seasoned
amateurs with a story to tell.
We will interview the makers of
fine wine, beer, and cheese.
Butchers, and bakers will also
be featured as we try to cover
all aspects of gourmet and fine
food . The video clips will run
between 4-7 minutes in length,
and will be shown as standalone
webisodes and multi-clip story
arcs.
The website will be free - no
sign-up will be required, you
just enter the site and start
watching. In front of some
videos will run a 15 second ad,
much like on television, and of
course banner advertising will
also be there as well.
Over the first months 3-4 new
clips will be posted each week,
by spring 2008 a new clip will
be posted each weekday.
Le Gourmet TV
started as most great ideas do…
A couple of friends sitting
around talking about what they
would do if they were
broadcasters; ‘What the world
really needs is a video on
demand channel all about Wine,
Beer, and Food’.
Within weeks of that
conversation, Glen Powell laid
the groundwork for
LeGourmet.tv, a
niche-market Internet Television
Channel (ITV) designed to appeal
to both connoisseurs and casual
fans of Wine, Beer, Cheese, BBQ,
and everything food related. He
teamed with colleagues who work
in the film production /
advertising industry, to launch
the channel on October 12, 2007.
Glen, an early pioneer in the
field of HD for advertising and
documentaries, has chosen to
shoot everything for the channel
in Hi-Definition. “Even though
this will initially be going out
at a lower resolution on the
web, we’ll have a future proof
catalogue of video that can be
re-purposed in any format down
the road” says Glen. “Standard
industry thinking is, ‘Let’s
move TV shows onto the web. I’m
interested in producing quality
programming specifically for the
internet, that could be shown on
TV.”
More than anything, Glen sees
LeGourmet.tv as a
chance to create programming for
a sophisticated, thoughtful
viewer. “I want to draw you in
and give you information on a
subject that is beyond what
traditional TV media can because
of time constraints.” Glen
continues with some of the other
virtues of internet delivery
“The channel is always there,
showing what you want to see,
when you want to see it, as many
times as you want, You also have
the opportunity to follow links
that will take you deeper into
the subject.
LeGourmet.tv
will be a self-contained,
advertising-driven, internet
tv channel devoted to Food
and Beverage and aimed
squarely at fans from novice
to connoisseur. “Unlike
other IPTV networks that
require you to sign-up, or
even pay to view content, we
will be free.” says Glen
“This is based on the TV
broadcasting model that has
worked for years -
advertisers will pay for the
opportunity to put their
message in front of our
viewers, this will in turn
fund the programs.”
ALL PROGRAMMING WILL BE
ORIGINAL and produced by
professional crews, no
amateur video here.
