EXPERTVILLAGE.COM SURPASSES 50,000 HOW-TO VIDEOS

Unique business model allows for immediate Work to Filmmakers/Videographers Affected by the Hollywood Strike

LOS ANGELES, December 11, 2007; ExpertVillage.com, the world's largest how-to video website, today announced it has surpassed 50,000 how-to videos, featuring experts that offer step-by-step visual instruction on everything from kickboxing to cooking techniques. ExpertVillage.com developed an entirely new business model for video production through its proprietary technology platform that connects freelance filmmakers and videographers with specific production assignments. Since launching in April 2006, ExpertVillage.com has paid more than one million dollars to freelance filmmakers and videographers to produce how-to videos for Expertvillage.com.

"Working with ExpertVillage allows me to work on interesting and profitable projects between some of our larger entertainment projects," said Kyle Saylors, a Los Angeles-based filmmaker who is co-owner/operator of The Saylors Brothers; an independent production company. While The Saylors Brothers' team has spent more than a decade in the entertainment business working in television, music videos, documentaries and motion pictures, they pick up assignments from ExpertVillage.com when they have time available. "There are thousands of assignments available and the ExpertVillage Filmmaker program makes it easy for me to select and submit projects effortlessly.

"U.S. Internet video impressions will pass core Internet search impressions as early as January 2008*, representing a dramatic shift as video increasingly becomes the dominant means of conveying news and information via the Internet," said Byron Reese, founder of ExpertVillage.com and chief video officer for Demand Media. "This shift presents a tremendous opportunity not only for content owners and advertisers, but for those involved in video production for the Internet."

ExpertVillage.com offers immediate work-for-pay on over 2000 assignments to filmmakers and videographers currently out of work as a result of the Hollywood writer's strike. Visit ExpertVillage's Filmmaker Program for details on how to enroll in the program.

About ExpertVillage.com

ExpertVillage.com is the largest producer of "made for the Internet" video content with 50,000 short-format "how-to" videos, featuring thousands of experts covering everything from Pilates to origami. ExpertVillage.com is a wholly owned subsidiary of Demand Media, a social media company that connects content creators and large audiences with advertisers through its network of vertical media web properties. By using its proprietary social media tools and the unique distribution platform of the world's second largest domain registrar, Demand Media provides an interactive, personalized and vertically-focused media experience for users. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Seattle, Austin, and San Francisco. For more information about Demand Media, Inc., visit: http://www.demandmedia.com.

* Source: This is an estimate based on trends in comScore Inc.'s U.S. core search statistics as compared against comScore's video impression data.