PINNACLE SYSTEMS ANNOUNCES FREE DOWNLOADS AVAILABLE FOR NEW VIDEOSPIN SOFTWARE

Fast, Easy and Fun Solution for All Consumers Creates Videos and Post Them on the Web

Mountain View, CA, January 15, 2008 – Pinnacle Systems, Inc., the consumer division of Avid Technology Inc. (NASDAQ: AVID), today announced that free downloads of its VideoSpin™ video editing and sharing application are available now from www.videospin.com, two weeks earlier than planned. With the new VideoSpin application, consumers can quickly create entertaining videos and post them on the Web or email them to friends and family. The early launch will be welcomed by novice and experienced consumers who are anxious to share their holiday videos and photos as well as fans of online video-sharing sites, and the millions of people with digital videos and photos accumulating on their PCs.

Pinnacle Systems developed VideoSpin by leveraging the editing engine of its award-winning Pinnacle Studio® software and making the editing process virtually foolproof. A compelling solution for people who don’t want to spend much time turning video clips into movies, VideoSpin users can create entertaining videos in minutes simply by:

• Dragging and dropping their videos, photos and music from their PC’s hard drive onto the VideoSpin timeline
• Adding a few transitions and titles, if they wish
• Previewing the changes
• Clicking on the “Make Movie” button.

More than a video editing solution, the VideoSpin application also makes it amazingly easy to upload videos directly to popular Web sites like YouTube™ or Yahoo! Video™.

VideoSpin users and consumers who want more information can access a complete, interactive tutorial on how VideoSpin makes it fast, easy and fun to create movies at www.videospin.com. The tutorial guides users through every step of the movie-making process and makes using the VideoSpin album, timeline and preview components exceptionally easy to understand.

Availability
Designed for Windows XP with SP2, or Vista™ systems, the complete VideoSpin application is available now for download at no charge from www.videospin.com.

VideoSpin comes with a 15-day trial of its Advanced Codec Pack to enable users to create and edit MPEG-2, MPEG-4/DivX® files and to share videos on devices like the Apple iPod® Video. Users can purchase the pack for $14.99 or continue using VideoSpin without these features when the trial is over.

For OEMs, Pinnacle Systems offers the VideoSpin application customized with their company logos and promotional messages. By including VideoSpin with their CE products, OEMs can be assured that their customers will enjoy their video editing and sharing experiences.

About Pinnacle Systems, Inc.
Pinnacle Systems, Inc., a wholly-owned subsidiary of Avid Technology, Inc., is an industry leader in providing a complete set of home video editing and TV viewing tools for the consumer market. The company’s product lines including Pinnacle PCTV™, Dazzle®, Pinnacle ShowCenter®, and its flagship Pinnacle Studio® line, cover the needs and requirements of any level of video storytellers or consumers who simply want to enjoy TV from their computer. Pinnacle Systems has received nine prestigious Emmy® Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease. For more information, visit www.pinnaclesys.com.

About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company’s Oscar®, Grammy® and Emmy® award-winning products and services, visit www.avid.com.

* * *