SONY CREATIVE SOFTWARE FILM CONTEST HELPS HIGH SCHOOL STUDENTS DEVELOP VIDEO PRODUCTION SKILLS WHILE PREDICTING FUTURE OF TECHNOLOGY
 

Teachers Provided Software and Full Video Production Curriculum for Contest
 

MADISON, WI — Feb. 11, 2008 — Sony Creative Software <http://www.sonycreativesoftware.com> , a leading provider of professional video and audio editing software applications, today announced the launch of its new Technology in Motion: Vision of the Future <http://www.sonycreativesoftware.com/news/techinmotion.asp>  student film contest. Presented by Sony Creative Software and Intel <http://www.intel.com/> ®, with the support of the International Society for Technology and Education <http://www.iste.org/>  (ITSE) and Edutopia <http://www.edutopia.org/> magazine, the contest offers participating high school students the chance to experience the process of producing a professional project from start to finish using the award-winning Sony Vegas Pro 8 <http://www.sonycreativesoftware.com/products/product.asp?pid=457>  video and audio production platform.  From script to screen, students will conceptualize, produce and edit short films that present their own visions of how technology will shape their future.
 
“In our digital world, technological literacy is an important part of a student’s education, but schools often lack the resources they need to implement multimedia programs,” said Dave Chaimson, vice president of global marketing for Sony Creative Software.  “With the Technology in Motion contest, participating schools will have a unique opportunity to teach students the technical fundamentals of film production as well as nurture creativity, innovation and leadership skills.”
 
The Technology in Motion contest is also a complete multimedia educational program for teachers to use as a structured curriculum. To encourage participation in the contest and highlight the importance of multimedia education, Sony Creative Software will provide each participating classroom with a “Technology in Motion” launch kit. Schools have until February 22, 2008 to submit their Call to Entries form in order to enroll in the contest and register to receive their materials. Each package contains a free version of Sony Vegas Pro 8 video editing software, free Sony Vegas Pro 8 video tutorials ($24.99 value) and a free Digital Video and Audio Production Vegas Pro 8 teaching guide ($49.95 value). Participating classrooms will also receive a free one-year subscription to Edutopia magazine which provides information and innovation for innovative teaching in K-12 schools as part of the George Lucas Educational Foundation.  
 
Teachers that submit completed Call for Entries forms for each group of students will receive the “Technology in Motion” launch kit to help students get their projects underway.  Contestants are required to use the provided Vegas Pro 8 software to produce their videos, but all details of story, characters, length, style and camera choice are up to the students’ own creativity.
 
A teacher or other designated high school representative of legal age must upload the completed film or films by April 11, 2008 to be eligible for judging.  An expert panel will choose three finalists from among the submissions, judging entries on creativity and originality.  The three finalists’ videos will be posted online, and the public will have the chance to vote for the grand prize winner.  All three finalists will receive prize packages from Sony that will be presented at this summer’s NECC (National Educational Computing Conference) in San Antonio; the grand prize winner will receive two Sony VAIO laptop computers, a video camera, software and accessories worth more than $25,000 USD.  

For complete contest rules and instructions please visit the contest website: www.sonycreativesoftware.com/techinmotion <http://www.sonycreativesoftware.com/techinmotion> .
 
About Sony Creative Software
Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, and audio production. As a subsidiary of Sony Corporation of America, the company also develops applications that enhance the experience for users of Sony hardware devices. Sony Creative Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, as well as students, educators, hobbyists, and enthusiasts. For more information, visit www.sonycreativesoftware.com <http://www.sonycreativesoftware.com> .
Vegas is a trademark or registered trademark of Sony Creative Software Inc. in the United States and other countries