Upgrade Now Enables the
Creation of SocialWonder™
Widgets, Flash in Flash
Authoring, and Advanced
Reminders and Calendar Features
ATLANTA – February 19, 2008 –
EyeWonder, Inc., rich
media and digital video
advertising’s fastest-growing
innovator, today announced the
release of its AdWonder 9.1
Flash Component, the latest
version of its rich media and
video advertising authoring
tool. AdWonder was originally
introduced in November 2006 and
revolutionized the creative and
production process for agencies
building and deploying rich
media campaigns. The 9.1 upgrade
now enables easy creation of
widgets, advanced reminders and
other cutting-edge features that
make rich media and video ad
campaigns more compelling and
effective.
"The AdWonder Flash Component
has proven to be a great
authoring tool for us,” noted
Jeff Juliard, Chief Creative
Officer at Label Interactive.
“It has been extremely easy to
adopt and use, because our
designers never have to leave
the Flash environment while
building rich media and video
ads – it is completely Adobe CS3
native. The new features in this
latest version will enable us to
bring even more options and
creative impact to our clients’
campaigns. We are looking
forward to pushing the envelope
even further with AdWonder 9.1.”
New Features of AdWonder 9.1
Flash Component
AdWonder 9.1 allows advertisers
and creative agencies to launch
more compelling campaigns to
more of today’s top publishing
sites, with cutting-edge
features including:
·
Building of
widgets. Now advertisers can
capitalize on the Component’s
ability to build new
SocialWonder™ widgets into ads,
leveraging the power of widgets
and social networking
communities from within
interactive digital
advertisements. AdWonder makes
widget creation, delivery,
distribution and reporting easy
even for first-timers. Goodby,
Silverstein & Partners recently
used this feature to build
SocialWonder capabilities into
its latest campaign for Sprint –
to see a demo of this campaign,
please visit
http://cdn.eyewonder.com/100125/adWdrDemos/1705004/1705004_1376808_32480_Demo.html.
·
Flash in Flash
authoring. More of today’s top
sites and new mini-sites are
being built completely in Flash
instead of traditional HTML.
AdWonder 9.1 provides the
ability to now easily build
fully-functional and
fully-reportable Flash rich
media and video ads for those
sites, enabling advertisers to
reach entire new audiences.
·
Reminders and
invites integrated into desktop
calendar programs. Agencies can
now design event reminders, save
the dates, and invite a friend
features into the ad unit that
tie directly to the end user’s
calendar – perfect for TV
tune-in reminders, movie
premieres, product launches and
more (works with all ICS systems
including Apple iCal, Facebook,
Google Calendar, Lotus Notes,
Mozilla Calendar, and Microsoft
Entourage, Exchange Server,
Windows Calendar, Works Calendar
and Office Outlook 2007).
“This latest release of the
AdWonder Component represents
another major advance in what
has already become the preferred
Flash authoring tool for rich
media and video ad campaigns,”
said John Vincent, CEO,
EyeWonder. ”The original
AdWonder Flash Component forever
changed agency expectations
around the creative process to
deliver the most sophisticated
ads, while drastically reducing
the timelines for trafficking.
Our 9.1 release sets the bar
even higher, and once again
underscores EyeWonder’s
leadership and commitment to
meaningful innovation for the
interactive ad industry.”
EyeWonder offers two Flash-based
authoring platforms that deliver
enhanced creative capabilities,
greater audience reach and
improved work flow efficiencies
for rich media ads. AdWonder 9.1
supports agencies and designers
using Adobe® Flash® CS3
Professional. For those creative
agencies who have not yet
upgraded from Macromedia Flash 8
to CS3, EyeWonder continues to
fully support its
highly-acclaimed Component 8.2.
Flash is the preferred authoring
tool of the world’s agencies and
advertisers, and reaches more
than 98 percent of Internet
viewers. AdWonder is already the
choice of eight of the top ten
agencies in the U.S. and is
leveraged by more than 400
agencies worldwide.
About EyeWonder, Inc
EyeWonder, Inc. is rich media
and digital video advertising’s
fastest-growing innovator,
empowering brands and
advertisers to leverage the
industry’s most comprehensive
creative capabilities for online
campaigns that are proven to
deliver richer results. The
company’s pioneering technology
enables advertisers and agencies
to focus their time and energy
on producing the strongest
interactive ad campaigns that
reach across more of today's top
browsers and operating systems
while eliminating inefficiencies
that limit creativity and slow
workflow processes. According to
Nielsen Online/AdRelevance,
EyeWonder once again tripled its
campaign impression volume year
over year, and also more than
doubled its rich media market
share. The company is continuing
to expand both domestically and
internationally in response to
increasing worldwide demand for
its rich media and video
advertising solutions.
EyeWonder services the world’s
top agencies and brands, and its
rich media and video ad products
are accepted by more than a
thousand online publishers,
including Yahoo!, AOL, and MSN.
For more information on Richer
Media and Richer Results,
please visit
www.eyewonder.com.
