Cable operator executes improved
online strategy with integration
of enhanced portal
platform, content management
system and premium content
packages.
(BUFFALO, NY) February 19, 2008–
Synacor announced today that it
has successfully completed the
integration of its recently
enhanced platform technology and
white-label portal into WOW!’s
online infrastructure. The
enhanced platform will power new
features and functionality on
WOW!’s customer web portal and
deliver an improved online
experience.
Synacor, an Internet tools and
portal company for the cable and
telecom industries, is working
with WOW! to deliver a more
personalized and advanced online
experience to WOW!’s Internet
customers in Illinois, Indiana,
Michigan and Ohio. WOW!
customers will continue to have
access to extensive premium
online variety, music and
security content, and will now
enjoy a more personalized
graphical user interface on
their WOW! portal homepage –
http://portal.wowway.net.
“The new WOW! customer portal is
an important part of our overall
strategy to create a positive
and memorable experience through
customer-focused products and
services,” said Cathy Kuo, chief
marketing officer for WOW!.
“Our customers have communicated
that they want more control over
their Internet experience and
Synacor’s tools allow WOW! to
meet that need directly.”
WOW!, an existing Synacor
customer, has deployed the
technology provider’s recently
enhanced portal platform as the
foundation of its online
services. The portal features
single sign-on authentication
which will allow consumers to
gain immediate access to all of
their online content, email and
premium services with a single
username and password.
Additionally, the portal offers
a new drag-and-drop feature on
the homepage that will enable
quick identification of - and
access to - the free content
features such as the latest
news, customized television
listings, weather forecasts, and
entertainment. The portal also
features “@ The WaterCooler”, a
new pop culture component that
will deliver up-to-the-minute
“buzz” on topical broadband
content such as video, games and
music.
“WOW! is working to expand its
market share and maintain
existing customer satisfaction
in a competitive environment.
It is important that they invest
in a comprehensive online
strategy that will complement
and add value to their offline
television services,” said Ron
Frankel, president and CEO of
Synacor, Inc. “We have been
working closely with them to
develop and deliver a completely
new online experience that we
believe will improve their
customers’ overall service and
solidify WOW!’s market
leadership.”
In addition to the enhanced
portal, Synacor will continue to
provide three premium content
packages to WOW! who will then
offer them to consumers as
value-added online services.
The WOW! Variety Pack
customers access to such content
as AmericanGreetings.com,
Encyclopędia Britannica
and Shockwave Unlimited; WOW!
Security features a suite of
security products from F-Secure
and enhanced WOW! Music offers
access to more than three
million songs.
Synacor has also built in
additional back-office support
functionality into its portal
platform that will give WOW! the
option to provide secure
aggregated billing solutions to
its premium content customers.
About WOW!
WOW! is a competitive provider
of cable television, high-speed
Internet, and telephone
services. WOW! Cable features
Basic Cable, Digital Cable, and
advanced services such as HDTV,
VOD and DVRs. WOW! Internet
provides customers with a choice
of high-speed connections from
768kbps all the way to 6Mbps.
WOW! Phone offers the
convenience of unlimited local,
long distance, and local toll
calling in the United States.
Customers can bundle any two or
all three services together at a
great value, while benefiting
from the convenience of dealing
with just one company for all
their entertainment and
telecommunications needs.
About Synacor
Synacor builds Internet tools
and portals that simplify the
way consumers get their digital
media. Its technology platform
provides white label portals,
premium online content and email
collaboration suites to
broadband service providers such
as cable operators,
telecommunications companies,
Internet service providers and
others. Synacor provides the
focused expertise and technology
that allow both service
providers and content providers
to extend their brands online
and create a relevant,
personalized online experience
for consumers through a single
sign-on portal, enhanced content
packaging and aggregated
billing. For more information on
Synacor, please visit
www.synacor.com.
