Pinnacle Systems Offers Exciting New Resources for Video and Digital Media Enthusiasts

New Website Offers Wealth of Training, Tools and Tips for Creating Professional-quality Video

Mountain View, Calif., February 27, 2008 – Pinnacle Systems, Inc., the consumer division of Avid Technology Inc. (Nasdaq: AVID), announced today the complete redesign of its US website, www.pinnaclesys.com, with a new layout, easy navigation and an exciting new section: Pinnacle Life. Pinnacle Life is a rich source of information for users who wish to take full advantage of the “digital life” without getting lost in technical jargon and complexity. With easy to use features such as a glossary, reviews, tutorials, testimonials, videos and demos produced by Pinnacle product experts and captured from real-life testimonials, Pinnacle Life can be an immediate help to both new and experienced users, and the tutorial content will continue to grow over time. Pinnacle Life will also become a key destination where customers can share their own experiences and participate in online contests.

To make it even easier for users to find information, navigation is based on visitor profiles, offering specific pathways for consumers whether they are interested in video editing, TV viewing or just want to learn more about digital media. Simplified navigation tools quickly bring visitors to the information they’ve been looking for, and intelligent integration provides instant access to all services – from specific product information to tutorials, testimonials, customer service or the eStore. In addition to fully leveraging the capabilities of modern browsers, Pinnacle Systems’ newly redesigned website also provides a rich and entertaining experience with more video, animation, product overviews and “how-to’s.”

“With a long history as a leader in video editing and more than 13 million registered customers, Pinnacle Systems is in a unique position to help video enthusiasts of all interests and abilities by providing access to a treasure chest of video resources,” said Tanguy Leborgne, vice president of worldwide marketing. “By leveraging the latest Web 2.0 technologies to make navigation smoother, the redesigned site helps our customers – or anyone interested in digital media – quickly find the answers and inspiration they need while providing a truly enjoyable browsing experience.”

With the US site now live, Pinnacle Systems will focus on bringing its redesigned German, French, UK, Dutch, Spanish, Italian, Japanese and International English sites live this Spring. More website tools are also under development, such as “product choosers” that will make it easier for visitors to identify the best solution for their application and budget.
To celebrate the launch of the new US site, visitors to the Pinnacle Life section can receive a 10 percent discount on their purchase on the Pinnacle Systems eStore between February 27th and March 10th, 2008.

About Pinnacle Systems, Inc.
Pinnacle Systems, Inc., a wholly-owned subsidiary of Avid Technology, Inc., is an industry leader in providing a complete set of home video editing and TV viewing tools for the consumer market. The company’s product lines including Pinnacle PCTV™, Dazzle®, Pinnacle ShowCenter®, and its flagship Pinnacle Studio™ line, cover the needs and requirements of any level of video storytellers or consumers who simply want to enjoy TV from their computer. Pinnacle Systems has received nine prestigious Emmy® Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease. For more information, visit www.pinnaclesys.com.

About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company’s Oscar, Grammy® and Emmy award-winning products and services, visit www.avid.com.

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© 2008 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Promotions and discounts are subject to availability and change without notice. All prices are MSRP for U.S. and Canada only and are subject to change without notice. Contact your local reseller for prices outside the U.S. Avid, Digidesign, Film Composer, M-Audio, Pinnacle Systems, Sibelius, Softimage, Sundance Digital, the Pinnacle Pinwheel logo, Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, Pinnacle MobileMedia, and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its affiliates in the United States and/or other countries. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

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