Premium Male-Focused Online
Video Network Delivers Brand
Advertisers The Most Engaged
Male Audience On The Web
New York, NY—March
17, 2008:
Heavy, Inc. (http://www.about.heavy.com),
the web’s leading independent
online video company,
today announced
the launch of the
Heavy Men’s Network,
the first premium male-focused
online video network. At
launch, the Heavy Men’s Network
features flagship site
Heavy.com, along
with leading men’s destinations,
including: BNQT.com;
Newgrounds,
Inc.,
Quincy D. Jones III’s
QD3 and
Vidshadow, Inc.,
to be quickly followed by
additional men’s media brands.
“In joining forces as the Heavy
Men’s Network, this premier band
of online video publishers
focused on the male audience
will deliver brand advertisers
the most engaged male audience
to be found anywhere on the
Web,”
said
Eric Hadley,
Chief Marketing Officer of
Heavy. “The creation of the
Heavy Men’s Network is a vital
step in continuing to provide
the male audience with the best
video content, while offering
online men’s destinations
the opportunity to monetize
their video in the same way
Heavy has enjoyed for years.”
The Heavy Men’s Network will
employ the Husky Network’s (www.huskynetwork.com)
highly engaging and effective
video ad units throughout—known
as “Video Skins”—allowing
publishers the opportunity to
monetize their video by
wrapping any video player
(not only Heavy’s player, but
also those from YouTube, Revver,
Google, etc.) with a premium,
high-CPM ad unit specifically
designed for brand advertisers.
The Husky Network (www.huskynetwork.com)
is a premium video advertising
network that provides brand
advertisers with hand-selected
premium publishers and bloggers.
“Until now, advertising networks
have traditionally focused only
on quantity,” continued Hadley.
“The Heavy Men’s Network extends
this focus to also include the
quality and differentiation of
the ads—such as the size and
placement—to ensure 100% share
of voice for our advertisers.
We believe that by giving the
end user the videos they want,
and giving the advertiser a
clutter-free environment with
one big ad that combines the
best of video and display, the
Heavy Men’s Network is providing
the most unique experience in
the online video space.”
“Heavy has the ideal recipe for
effective video advertising and
has a strong track record of
bringing the right eyes to the
right ads,” said
Quincy D. Jones III,
founder of QD3. “The Heavy
Men’s Network is a fresh,
exciting and powerful channel
for QD3 and our audience.”
“Since partnering with Husky
last August, Heavy’s premium
video ad network, we have seen a
quantity and quality of brand
advertisers on Newgrounds that
is nothing short of amazing,”
said
Tom Pulp, Founder of
Newgrounds, Inc. “We are proud
to extend our relationship with
Heavy into being a part of the
Heavy Men’s Network.”
At launch, the Heavy Men’s
Network includes premier
properties such as:
Heavy.com
(http://www.heavy.com/),
one of the web’s leading
consumer video companies and the
leader for 18-34 year old males.
BNQT.com
(http://www.bnqt.com/),
the
Banquet Action Sports Digital
Network. BNQT is an
action sports video community
destination covering more than
eight different sports
categories, including
skateboarding, snowboarding,
surfing, freestyle motocross,
BMX biking, wakeboarding,
free-skiing and mountain biking.
Newgrounds
(http://www.newgrounds.com/)
is the
original--and still the
largest--Flash portal on the
web, and allows anyone anywhere
to submit Flash games and have
them appear on the site
instantly.
QD3
(http://www.qd3.com/),
was founded in 2002, by Quincy
D. Jones III, and is the leading
independent urban multi-platform
media and entertainment
company. The company produces,
aggregates and distributes
original urban programming
across online, DVD, television,
VOD, mobile and theatrical
platforms.
Vidshadow, Inc.
(NASDAQ:
VIDS.PK;
http://www.vidshadow.com/)
is a fast-growing Internet video
business that features
high-quality, premium content
across a broad range of subjects
and genres. The company is
comprised of The Vidshadow
Platform Group, The Vidshadow
Media Group, and The Vidshadow
Content Group.
About Heavy, Inc.
Heavy, Inc. (http://about.heavy.com/)
includes Heavy.com, one of the
Web’s leading video brands and
the leader for 18-34 year old
guys, and Husky Network, a
premium video ad network.
Heavy.com (http://www.heavy.com/)
is one of the web’s leading
consumer video companies and the
leader for 18-34 year old males,
which is a key demographic for
marketers and advertisers. Heavy
combines its own unique original
programming with those of its
users to create an environment
where you can control and even
participate in your own personal
video experience. Heavy’s
original programming staples
include “Superficial Friends,”
“Kung Fu Jimmy Chow,” “The
Massive Mating Game,” “The Burly
Sports Show,” and “Behind the
Music that Sucks.” Heavy’s
original programming is
available on Verizon V-Cast,
Verizon FiOS, Comcast VOD, TiVo, Sony PSP, Apple iPod and Joost.
Advertisers on the broadband
network include Coors, Nissan,
Panasonic, Diesel, Axe, Sony and
Nike.
Husky Network (www.huskynetwork.com),
a premium video advertising
network, provides brand
advertisers with hand-selected
premium publishers and bloggers
who use Husky’s highly engaging
and effective video ad units.
