ATLANTA – March 18, 2008 –
EyeWonder, Inc., rich
media and digital video
advertising’s fastest-growing
innovator, today announced the
launch of its LiveWonder™
feature, designed to deliver
live streaming video via any of
its online advertising formats.
Stinson Partners was the first
agency to leverage this
innovative, interactive feature
to promote and deliver GE’s
retail investor presentation
last week.
“Eight years ago, EyeWonder
pioneered the Instant Play Video
Ad – now we are making live
video advertising just as easy
and effortlessly for
advertisers, agencies,
publishers and audiences,” said
John Vincent, CEO of EyeWonder.
“Video offers emotional impact
that no other medium can match,
and live video adds a level of
immediacy that makes it perfect
for major promotional events and
opportunities.
LiveWonder is our latest example
of delivering meaningful
innovation that maximizes
audience reach and impact while
amplifying campaign results.”
With the LiveWonder feature,
advertisers and agencies will
have yet another innovative way
to increase brand awareness and
communicate with their audiences
through online video campaigns
and, at the same time, provide
the best possible return on
investment when it comes to
promoting live events or major
product launches. GE worked
with Stinson Partners to develop
its campaign, which ran live on
several top sites including MSN,
Yahoo! Finance and CNN Money.
“EyeWonder was an excellent
partner for this campaign event,
exhibiting tremendous
flexibility in implementing our
requirements to help make this
concept a success,” said Michael
Clark, Principal of Stinson
Partners. “We knew that by
leveraging EyeWonder’s
industry-leading technologies,
we could minimize risks and
maximize returns, all with a
partner who has already proven
their dedication to fulfilling
GE’s online advertising
objectives.”
LiveWonder is a feature that can
be added to any EyeWonder video
ad format. EyeWonder’s video
specialists consult with clients
on how best to design and
deliver their live video
campaigns for maximum reach and
impact. The company has a
preferred partnership with
Akamai Technologies for the
video distribution, but can also
work with any client-preferred
Content Delivery Network (CDN).
About Stinson Partners
Stinson Partners is an award
winning digital marketing agency
offering strategy, creative,
media and search marketing
services that drive measurable
brand, acquisition, loyalty and
customer service results across
digital and direct media for
leading marketers. The agency is
the proven leader in developing,
producing, and distributing live
web events. Stinson Partners is
proud to have relationships with
such clients as GE, Gas South,
Costa Cruise Lines, Group Health
Incorporated, dLife and
Broadway.com. Please visit
www.stinsonpartners.com to
learn more.
About EyeWonder, Inc.
EyeWonder, Inc. is rich media
and digital video advertising’s
fastest-growing innovator,
empowering brands and
advertisers to leverage the
industry’s most comprehensive
creative capabilities for online
campaigns that are proven to
deliver richer results. The
company’s pioneering technology
enables advertisers and agencies
to focus their time and energy
on producing the strongest
interactive ad campaigns that
reach across more of today's top
browsers and operating systems
while eliminating inefficiencies
that limit creativity and slow
workflow processes. According to
Nielsen Online/AdRelevance,
EyeWonder once again tripled its
campaign impression volume year
over year, and also more than
doubled its rich media market
share. The company is continuing
to expand both domestically and
internationally in response to
increasing worldwide demand for
its rich media and video
advertising solutions.
EyeWonder services the world’s
top agencies and brands, and its
rich media and video ad products
are accepted by more than a
thousand online publishers,
including Yahoo!, AOL, and MSN.
For more information on Richer
Media and Richer Results,
please visit
www.eyewonder.com
