Introduces a new
logo, tagline, and sets a course
for the future.
Singapore and San Francisco –
April 2, 2008 –
muvee today announced its new
brand identity and corporate
tagline, designed to enhance the
company’s profile and to
communicate its value
proposition to its customers and
partners. As a pioneer and
leader in the automatic video
editing space, muvee has been a
strong champion of innovation
and differentiation from its
genesis.
“muvee created the automatic
video editing space with the
launch of autoProducer almost
seven years ago. Today we are
changing not just how consumers
will share their life’s magical
moments, but also how they will
experience the muvee brand,”
said Terence Swee, founder and
CEO of muvee. “We stepped back
and looked carefully to
understand how our users have
been using muvee’s products. We
garnered several insights: from
their child’s first steps, to
simply watching them squealing
down the playground slide, these
are special moments in their
lives that mean a great deal to
our users; and to the people
they care about. Our products
help them re-live and share
those moments.”
The new tagline “life expressed”
celebrates what muvee is about
and how its customers will come
to experience the services.
”life expressed” is about
taking life’s magical moments
and giving customers the tools
to express and share them. “As
we embrace this strategy, we
will also embrace a new logo
that better embodies the muvee
personality; always fun,
unexpected and bursting with
life.” said Swee.
The new logo and slogan are just
the first of many exciting
moves. A new website will be
followed by a new office opening
in San Francisco. muvee will
also be launching new products
over the coming months which
embody a slew of patent pending
technologies that let consumers
seamlessly create and share
videos which delight and
entertain. The new offerings
will continue to set the
standard in creating and sharing
personal media and further
cement muvee’s position as the
global leader and innovator in
this field.
About muvee
muvee’s software and services
feature patented technology that
lets people create and share
professional-quality instant
home movies out of unedited
video, digital pictures and
music. muvee develops consumer
products for a range of
platforms and devices including
PCs, the online space, digital
cameras, camera-equipped mobile
phones and photo kiosks.
muvee's global customers include
HP, Dell, Nokia, LG, Sony,
Olympus, Nikon and Creative
Technology. Visit
www.muvee.com for
more information.
