Meffys awards shortlist highlights maturing mobile entertainment
market
ˇ
Applications from 21 countries across four
continents underlines international
perspective
ˇ
New Quality of Experience Award judged by
consumer panels
ˇ
Meffys to be hosted by TV presenter and
Gadget Show guru Suzi Perry
17 April 2008 –
The Mobile Entertainment Forum (MEF) today
announced the shortlist for the 2008 Meffys,
with
this year’s entries revealing a true global
diversity. Submissions have poured in from
more than 20 countries spanning four
continents, with the category of Technology
Innovation attracting the most entries. This
was followed closely by the category for
Marketing Campaign and Content (see below
for shortlist).
Now in their fifth year, the industry’s
most coveted prizes are independently judged
by national media and leading trade
journalists and analysts (see list of
publications below). The entries for the
newly introduced Meffys
Quality of Experience Award faced an even
sterner test and were put through their
paces by consumer focus groups, carefully
selected by CADinteractive, an agency
specialising in usability testing.
Rimma Perelmuter, MEF Executive
Director, said: “This year's shortlist provides an
excellent snapshot of this cutting-edge
industry and an insight into what we can
expect in the near future. The 2008 Meffys
nominees
focused on providing analytics, addressing
usability concerns and tackling
merchandising and pricing issues, which all
goes to prove that the mobile entertainment
industry is maturing. The stage is now set
for an exciting awards show in Cannes
appropriately timed to precede the world
famous Cannes Film Festival.”
This year the Meffys, brought to you in association
with Nokia for the second year running, will
be hosted by the popular TV presenter and
Gadget Show guru Suzi Perry. The winners
will be unveiled at a special gala dinner in
Cannes at the
InterContinental Carlton hotel
on 8 May during MEF’s official
annual event MeM (www.mem08.com).
The Meffys are supported by an
impressive array of media partners covering
the mobile, entertainment and advertising
industries (see notes below).
Meffys 2008 Shortlist
The Games Award
Hands-On Mobile – “World Poker Tour: Texas
Hold ‘Em 2”
Konami Digital Entertainment – “Metal Gear
Solid Mobile”
Konami Digital Entertainment – “Pro
Evolution Soccer 2008”
Nokia – “Hooked on: Creatures of the Deep”
Player X – “Hollywood Hospital”
The Music Service Award
Gracenote – “Gracenote Mobile Music
Platform”
mBlox & Myxer – “Myxer Mobile Music”
Omnifone – “Vodafone MusicStation”
Shazam – “Shazam iD”
Sony Ericsson Mobile Communications –
“TrackID”
The Artist Campaign Award
Absolute Marketing & Distribution – “Wet Wet
Wet SMS Pre-order Campaign”
Mozes – “Rascal Flatts Mobile Campaign”
Parlophone & New Visions – “Kylie Konnect”
RCA Music Group – “Cassidy B.A.R.S.
Campaign”
Telenor – “Bigbang Fan Blog”
The TV & Video Service Award
Clippz – “Clippz.com”
inLive Interactive – “Interactive Mass
Participation”
Rhythm NewMedia and 3UK – “Free Video on
3UK”
Rubberduck Media Lab – “Studio 1: Mobile TV
Platform”
Vantrix – “Ad-Supported Video Weather
Forecasts”
The Technology Innovation Award
Bango – “Bango Analytics”
Kyte
– “Kyte”
MMCast – “MMCast”
Qualcomm MEMS Technologies – “mirasol™
displays”
ZeemoteŽ – “Zeemote JS1 Controller”
The Content Award
BBH – “Cippi’s Trump Selecta!”
Fun Little Movies – “Fun Little Movies
Channel”
MTV Networks International – “Digital
Originals”
Orange Israel and Donna Productions –
“Undercover”
Yam – “Quasi TG”
The Communities & UGC Award
Dada – “Dada.net, Powered by Me”
Flirtomatic – “Flirtomatic”
Gofresh – “itsmy.com”
Juice Wireless – “JuiceCaster”
UTEL – “Fotochat”
The Search & Discovery Award
AquaMobile – “Clic2C”
Gracenote – “Gracenote Mobile Music
Platform”
JumpTap – “SmartComponents”
kannuu – “kannuu”
MCN – “Yahoo! Mobile Japan DigiCon Search”
The Marketing Campaign Award
BBH – “Cippi’s Trump Selecta!”
BBH – “Lynx Get In There”
Orange – “Frank TV”
Orange – “Wannabe Wicked”
Que Pasa Communications – “V Festival Cross
Platform Project”
The Handset Application Award
fring – “fring”
Handmark – “Pocket Express”
Juice Wireless – “JuiceCaster”
MMCast – “MMCast”
Picsel Technologies – “Picsel CUI Browser”
Quality of Experience Award
News International – “Times Mobile”
NXP Software – “SportsDJ”
Picsel – “ePAGE/File Viewer”
Surfkitchen – “Cincinnati Bell ‘My Phone’”
ZeemoteŽ – “Zeemote JS1 Controller”
Off Deck Services Award
Dada – “Dada.net for Web & Mobile”
Hungama Mobile – “FTV”
mywaves – “mywaves”
Refresh Mobile – “Mippin”
Thumbplay – “Thumbplay”
The Emerging Markets Award
Celtel/Zain & Inmobia Mobile Technology –
“Rock Your World!”
Geodesic – “Mundu Radio: Comprehensive
Internet Radio Solution”
IMImobile – “IMImobile UnIspace”
Tata Indicom & Opera Software – “Opera Mini
for Low Cost Handsets”
Telenor Serbia – “Telenor WAP Portal
Project”
The Innovative Business Model Award
Amobee – “Amobee Media Systems”
MMCast – “MMCast”
Nokia – “N-Gage First Access”
Reitek & Comdata – “Fiat Multi-channel
Customer Caring”
Yam – “Quasi TG”
The Handset Award
Motorola – “MOTO Z10”
Nokia – “N95 8GB”
Samsung Electronics – “Soul SGH-U900”
Sony Ericsson Italy – “Sony Ericsson W910i”
The Operator Award
3 UK – “3 UK”
Orange – “Orange”
T-Mobile International – “T-Mobile’s
web’n’walk 3.0”
-Ends-
Notes
About Mobile Entertainment Forum (MEF)
MEF exists to represent the interests of its
global membership across the mobile
entertainment value chain. Our goals are to
build awareness, create business development
opportunities and facilitate the development
of commercial guidelines and best practices
to promote a healthy and profitable
industry.
With global headquarters in London, a
Hollywood-based Americas secretariat, an
Asian chapter in Hong Kong and the newly
established Europe branch, MEF’s network of
members represents a veritable ‘Who’s Who’
of mobile entertainment businesses and
entrepreneurs. For more information and a
full list of members please visit:
www.m-e-f.org.
Media Partners
Supporters
cover the mobile, entertainment and
advertising industries in US, Europe and
Asia: ADMIN
Ltd, Charged, Fierce Mobile Content, Future
Media, GoMo News, MobiAdNetwork, MoCoNews,
Mobile Entertainment, Mobile Mondays (Italy,
London), Monty's Gaming and Wireless
Outlook, NMA, PocketGamer and Wireless Watch
Japan.
Meffys 2008 Judges
A special thank you to all who took part in
our judging sessions representing the
following publications:
Analysis, Billboard, CCS Insight, Daily
Telegraph, DN Capital, Frukt, GoMo News, The
Guardian, IDC, Informa, iGizmo, Independent,
M:Metrics, Media Week, MobiAdNews,
Marketing, Marketing Week, Mobile
Entertainment, Mobile Marketing, MusicAlly,
NMA, Ovum, PocketGamer, Record of the Day,
Strategy Analytics, Strategy Eye, Sunday
Times, T3 and Trusted Reviews.
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