Gotuit Launches Tools for Broadband Video Monetization

Woburn, MA – April 30, 2008 – Gotuit, the Video Metadata Company, today announced the launch of Gotuit VideoMarker Pro™, an application for publishers to package and present their broadband video libraries with a new level of rich video metadata that drives greater traffic, longer session times, and superior monetization.

Gotuit VideoMarker Pro is used by broadband publishers to author metadata describing each scene within the source video, without requiring any clipping or video editing. Each scene is defined with a Title, Description, Time In, Time Out, Thumbnail, and any Attributes which can be customized by the publisher. Scenes can be referenced in any number of Playlists allowing publishers to offer multiple paths through the library for viewers to personalize their experience.

“Publishers now recognize that to fully realize the value of their video libraries, they must make their video easier to find and more enjoyable to watch,” said Mark Pascarella, CEO of Gotuit. “Gotuit VideoMarker Pro puts this power into the hands of publishers and fundamentally changes how broadband video can be monetized.”

Video unleashed with Gotuit metadata enjoys increased traffic as publishers can now syndicate much more detailed feeds into popular search engines. With each scene inside each video defined, the amount of indexed information grows by orders of magnitude. For example, users can search for particular character names or player names and see all the scenes where they appear. This enhanced video search is also available on the publisher’s site itself.

Session time grows as viewers now have multiple paths through the library and a more engaging experience overall. Rather than just a listing of video assets, publishers can now offer more compelling choices. Watch content By Character, Plot Line, Topic, Highlights, Funniest Lines, or other options depending on the publisher’s creativity. This flexibility allows publishers to continuously monetize their archive by maintaining relevance over time.

With more visitors watching more video, the amount of advertising served increases dramatically. Importantly, the scene-level metadata can be used for increased targeting of both in-page text and banner ads as well as in-stream video ads. Advertisers enjoy greater control over where their ads will appear and publishers can command higher CPMs for this capability. More ads times higher CPMs results in greater content monetization.

The result is a powerful return on investment for publishers, as the above benefits are realized with a minimal effort. Gotuit VideoMarker Pro is designed to be easily used by non-video editors and it takes just a fraction of real-time, typically 25-30%, for publishers to author a complete metadata file describing all the scenes in their long-form video programming.

Gotuit VideoMarker Pro is backed by Gotuit’s defining patent portfolio covering the use of metadata for the improved search, navigation, and monetization of stored content.

Gotuit

Gotuit is video metadata.  Our patented technology enables superior video discovery and content monetization.  The Company’s creative tools and software components enable a new layer of metadata which video publishers use to improve the presentation, discovery, advertising, and profitability of their video libraries.  Customers include Fox Reality, Major League Soccer, Sports Illustrated, Sprint, Carleton College, Xtreme Outdoor Network and more.

Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.