RGB & CMYK + PMS = Color Confusion
by Matt Frederick

 

What is the difference between RGB and CMYK Color environments and how does each function? Includes a sidebar on PMS (Spot) colors.

 If you’ve been around designers or printers at all, you’ve likely heard conversation around CMYK, RGB and PMS. At some point it may have piqued your interest but perhaps you didn’t want to ask. Especially about that PMS one.  "What ARE you folks talking about?” you probably thought. Well, here’s my attempt at explaining complex color theories in common terms. This is an overview and won’t get into the truly technical realm.

 “CMYK”, “RGB” Each of these acronyms refers to a method of building colors for different environments.

 RGB

 The one that you are perhaps most familiar with (or aware of) is RGB. If you are reading this, you are reading an RGB display via your computer. RGB stands for Red, Green and Blue. The three colors that create every other tone of color that is visible on your screen. There is no black or white ‘color’. Neither is there yellow or purple. They are all combinations of red, green and blue. White is the sum of all three colors while black is the absence of all three colors.

 Here is a small swatch with a bright blue and its RGB color formula:

 

 While each monitor is capable of displaying a wide range of colors, there are still inconsistencies between computers. However, these are often noticeable only to those in the ‘know’. On more than one occasion I’ve gone to friends houses only to be dismayed at how different things can look from machine to machine. These friends are common consumers and I took a look at their system settings (default) and they were only running at hundreds of colors, rather than thousands or millions. I encourage you to check your settings and perhaps see what you’ve been missing by moving those settings up a notch. I expect that my fellow designers would see something much more close to what I’ve got on my display. I don’t assume that it’s the same, just closer. This very problem, er – challenge, led to “Websafe” colors. That fantastic range of merely 216 colors that web designers have been stuck with. Fortunately today that limitation is certainly the lowest common denominator and you can get away with an expanded palette in most circumstances.

 

 Websafe colors are referenced by their hexadecimal number. These color’s names are pairs of characters, e.g. FFCC00 and OOCCFF are colors you can specify and expect them to render fairly consistently from one machine to the next. All colors have a hex name/number but they may not reproduce properly on low-end or older systems.

 CMYK

 If you were reading this piece in a printed magazine, you would be reading it in a CMYK color space. CMYK color space is all around us, you can’t escape it, it has been around forever and is more pervasive than RGB but much less understood.

 I’ve met a number of web designers and even illustrators who don’t understand the difference and theory behind CMYK vs. RGB.

 As opposed to RGB which builds color through the addition of light, CMYK adds color through the addition of colors. Because of this, colors reproduced in CMYK sometimes can ‘t match colors created in RGB. For example, if you open up Photoshop and create a CMYK image, when you go to your color picker, certain colors built with non-CMYK color will be displayed with an alert, notifying you that the color can not be re-created with CMYK. Photoshop gives you the courtesy of showing you what the CMYK equivalent will look like.

 

 If you look to the left of the ‘Cancel’ button you will see an alert symbol. This tiny thumbnail shows you the CMYK equivalent of the color you’ve chosen. The tiny cube below that and next to the ‘Custom’ button is the closest websafe color to your color formula. These are very useful indicators when choosing colors that may be critical to your design in multiple mediums.

 This is the closest CMYK equivalent to our Blue Swatch above.

 You will notice that the blue shifted slightly and looks less vibrant. This is because the CMYK color formula has a smaller range of colors than RGB. Pictured below is the color picker that I used to shift this RGB blue (51, 51, 187) to CMYK (88, 85, 0, 0). Note that because I changed it to a CMYK color, Photoshop also adjusted the RGB values to 65, 72, 158). The two swatches shown in the image (on the right) show your current color selection on top, and the last beneath it. This is extremely useful when creating original artwork or retouching images in Photoshop.

 

 Comment - If you’re wondering where HSB fit into this, this is another way to pick colors and is closely related to RGB. Instead of specifying color mixtures, you select a hue (H) and then adjust its saturation (S) and brightness (B). This is my personal preference although you could select colors the same way by using RGB or LAB.

 In four-color process (CMYK) printing, primary colors (Cyan, Magenta, Yellow, and Black) are mixed together to produce most of the colors that you see in normal magazines and color books. While there are six-color color spaces, these are much less common and are used for specific printing techniques.

 CYMK is what the vast majority of commercial printers do, although there is a wide range of options that we won’t get into. Images and artwork targeted for reproduction in a CMYK color space must be properly formulated to print correctly. If you’ve had the misfortune of trying to get an accurate print from an RGB image, you’ve just had a glimpse into the technical realm of 4CP (four color process) printing. To further confuse the issue, printers will often refer to their presses as 4, 5, or 6 color presses. While this makes sense to print designers, it is often lost on other customers. These numbers refer to the maximum numbers of colors that can be run in a single pass. For example, a tri-fold brochure could be designed to be printed in CMYK, plus a spot varnish, plus a metallic spot color. This ‘job’ is known as a six-color job since there are six colors of inks that will be run in a single pass. Was that confusing enough?

What about ‘spot’ colors…

 Spot colors, also known as PMS colors, and officially as Pantone Matching System colors. Are specific color formulas that will reproduce accurately in print. Instead of simulating colors by combining primary colors, spot (PMS) colors are pre-mixed with existing and published color formulas. Because of this, you are nearly guaranteed that your PMS 186 from one printer will be matched by a PMS 186 from another printer. Better yet, often these PMS colors are pre-mixed by the ink factory, leaving even less to chance. “Spot” colors refer to the actual printing process by which they are applied. It is possible to have spot colors that actually have no color to them at all. Spot varnishes are glossy or dull varnishes applied to specific areas in a printed piece to achieve specific results. Spot colors may also be used in design applications to indicate die-lines, embosses, foils and heat stamps. At this point, if you already know what a foil and a heat stamp is, you’ve got the jist of it and my aim is not to tell you something you already know.

  

If you are really into colors and color combinations, pick up a book called “Color Index” by Jim Krause, published by HOW Design Books, it is a great (tidy) resource by which you can get inspiration and ideas. Believe me, I buy a lot of books and this is a keeper.

  

© 2002 Matt Frederick

 

(Originally published in Applelust.com)

Matt is an all around designer with a degree in fine art. For the last two years of college, and for three years after, Matt worked for a global company where he was involved in marketing, promotions and print design. After that, he was lured away by an advertising agency which started a dot com during the boom. The dot com then became a dot bomb. 

Since then he has found a happy home at a growing software company where he designs a wide variety of media. In mid 2000, Matt started a freelance design business to supply a needed bit of variety in his design diet. 

In his spare time, Matt creates artwork and photography, which you can find at http://www.themirrorpool.com theMirrorpool. He is the founder of a digital collaboration group called digart209. http://www.digart209.org. Digart209 promotes collaboration between artists of different mediums and strives to build the local design community. 

To learn more about Matt's work and to see examples, check out these links:
http://www.themirrorpool.com

http://www.digart209.org

www.mattfrederickdesign.com

www.synovation.com