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NEWS AND MUSIC
STREAMS TO ACCOUNT FOR 5.1 BILLION VIDEO
STREAMS BY 2005
News and music video are two content
categories forecast by AccuStream iMedia
Research to reach a combined 5.1 billion
streams accessed by year-end 2005, 63% of
total streams served for the year.
Music and news categories have
remained the top two content segments since
the first full year of streaming video data
tracking in 1999, and with more
sophisticated media players that queue up
additional video clips once the first
selection is played, the number of views per
session is on a rapid upward slope.
This
dynamic has been particularly taking place
across large streaming channels and
destinations such as Launch (owned by
Yahoo) and Real’s SuperPass service.
For
example, a couple years ago, Launch was
streaming about 7-8 million streams per
month, but that figure has risen to well
over 100 million per month as a result of
“always on” that string clips back to
back to back within a branded media player
environment that creates modular
entertainment experiences.
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STREAMING
VIDEO STREAMS SERVED BY CONTENT
CATEGORY: 1999-2005
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Millions
of views
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1999
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2000
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2001
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2002
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2003
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2004
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2005
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Film
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29.6
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117.7
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434.0
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719.8
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978.9
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1,211.2
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1,392.8
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Internet
TV
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14.1
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90.0
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294.7
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333.2
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428.2
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503.7
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551.2
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News
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69.5
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242.5
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791.4
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1,041.7
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1,570.4
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2,064.2
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2,476.1
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Gen.
Entertainment
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19.1
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145.2
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259.7
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411.8
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580.6
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695.5
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765.4
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Sports
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75.8
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183.4
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338.1
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469.4
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599.7
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707.5
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753.4
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Music
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76.5
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269.8
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476.0
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883.0
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1,384.8
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1,857.2
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2,157.5
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Source:
AccuStream iMedia Research.
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Film is forecast to hit over 1.3
billion streams served by 2005, driven by
growing availability of Hollywood trailers
and other film-related content, plus more
aggressive development and publishing of
micro-sites dedicated to strong franchises
(witness Lordoftherings.net).
Across all content categories, total
video streams served are forecast to grow by
about 41% in 2003, and 27% in 2004, but
those numbers are conservative estimates,
and based in part on the fact that major
content brands (sports, Internet TV) have
recently moved behind subscription services,
and are also “hit” driven or have a
seasonality aspect of the usage curve built
into annual figures.
The principal drive of stream growth
is without question the adoption of
broadband connectivity at the residential
level.
In fact, much of the streaming media
accesses that take place on subscription
services such as SuperPass are made between
4PM and 7 PM EST and PST, which indicates
both a late afternoon office daypart, and an
early evening (primetime fringe) daypart
taking place on home PCs.
courtesy of AccuStream iMedia Research
http://www.accustreamresearch.com
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