 Book Review - "Professional Web Video" by Richard Harrington & Mark Weiser Like This Article? Share it! | |
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| Book Review - "Professional Web Video" by Richard Harrington & Mark WeiserSan Diego, CA - April 16, 2011
| Want to create professional quality web video that stands out in a crowded playing field? Gain a complete understanding of the opportunity, limitations, production, and distribution process with this book. Step up from the flip-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other element in your communication program. Follow the RHED Pixel team as they detail every step of the way with engaging illustrations that demonstrate the process from concept to distribution including: *Preproduction planning of concept, scope, budget, and casting *Web-specific techniques for audio, lighting, and videography *Detailed overview of editing and encoding of web video *Effective branding and storytelling aids including b-roll, images and motion graphics *Distribution alternatives including HTML5, Flash, podcasting, RSS, and website hosting *Effective techniques to promote and monetize your video The companion website-www.HyperSyndicate.com-includes planning and production templates, advanced tutorials, and news updates to help you put it all to work for you. |
Reviewed by Mark Shapiro "Professional Video Production" by Richard Harrington and Mark Weiser is an excellent book for those who know little or nothing about video production and want to jump headfirst in to the world of making professional videos for internet video distribution. "Professional Video Production" is not targeted to the content producers who just post short clips of video to free sites such as YouTube. Instead, the information in the book is aimed at those who want to make quality web video, with good lighting, excellent sound and sharp editing. The book covers all the basics - re types of camcorders and cameras you can use, lighting basics and equipment options, how to get pro quality sound, overview of editing and editing software solutions, compression for the web, as well as many other of the basics that a web video producers ought to know if they want to be making money making video for online business. Happily, the book also gets into the marketing aspect of web video, discussing how to promote and distribute your video. If no one watches your videos then what is the point of creating them in the first place. The authors also delve into how to make money with the video, the various types of deals and sponsor arrangements that are out there. Should you get this book? If you plan on avoiding the UGC video craze and are serious about making online video, then this is a great resource book, especially if you have little or no background in video production. If you do know your way around the camera but are not up to speed on web compression, delivery and hosting, you can learn a good deal form this book. However, as the world of online video evolves every day, and new technologies explode onto it, a book that is cutting edge in 2010 is slightly out of date in 2011. Digital SLRs, which are very popular due to their large sensor size, are barely touched upon in this book. 3D video delivered online, currently is a very hot feature, is not mentioned in this tome. Maybe next year... ================================================= "Professional Web Video" by Richard Harrington & Mark Weiser Production management from soup to nuts in an accessible form Full color presents lively, engaging illustrations of the professional team executing every facet of the job Companion web site featuring planning and production templates, demo files, and blog updates DescriptionAdd professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.
Contents
Chapter 1: Making Great Web Video
Chapter 2: Essential Preproduction
Chapter 3: Audio is Half You Program
Chapter 4: Great Video Needs Great Lighting
Chapter 5: Videography for the Web
Chapter 6: Telling Your Story with Visuals
Chapter 7: Editing Considerations
Chapter 8: Encoding Video for the Web
Chapter 9: Understanding Flash Video
Chapter 10: Podcasting & RSS Essentials
Chapter 11: Hosting the Video
Chapter 12: Promoting Your Video
Chapter 13: Monetizing Your Video
Author InformationBy Richard Harrington, Rich Harrington is a certified instructor for Adobe, Apple, and Avid, Rich is a member of the Photoshop Professionals Instructor Dream Team. His visual communications consultancy, RHED Pixel, is based in the Washington, DC area. and Mark Weiser, Vice president of RHED Pixel, Mark has extensive experience as both a videographer and producer. Mark knows how to maximize budgets, locations, and production opportunities | | |
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copyright 2011 SRS Productions |
