How Arena Flowers uses video messaging to deliver customer delight
Arena Flowers is one of the UK's leading online florists. By sourcing flowers directly from suppliers throughout the world and employing their own team of trained florists in one centralized location, Arena is able to offer the freshest bouquets for the best value around. But the flowers aren't the only thing people love about Arena. From their Twitter account's stream of irreverent jokes to the creative add-ons offered when checking out, Arena's customers are constantly delighted by the distinctly quirky and innovative approach Arena Flowers take to every aspect of their business. It's no surprise that a forward-thinking company like Arena is fully embracing video in their marketing efforts. What is a bit more unexpected is how they're providing customers with an opportunity to give loved ones a more thoughtful and personal gift experience through video. Arena is the first florist in the world to provide video messaging and they rely on vzaar's API to bring this truly unique offering to their customers. CEO Will Wynne conceived of video messaging as a perfect addition to Arena's offerings, "This is just one weapon in our armory of personalization and is a great way to highlight how different and innovative we are." read the rest of article here and watch the video | 
