video

by Meghan Grosso, vzaar - the online video platform for business and eCommerce

Posted June 1, 2012

5 Ways to Better Utilize Your Video Player

The difference between a generic video player and a player that has been designed to complement your content isn’t just aesthetic, it can also mean the difference between a lost opportunity and a sale.

Here, then, are five ways to ensure that you are working with the latter and not the former

Maintain brand consistency
Your website’s video player does not have to be unattractive and clunky. It only takes a minute or two to make a few quick cosmetic tweaks that will ensure your player fits in seamlessly with the rest of your website.

Add your company logo, match your site’s colors, remove the border, pick and choose which controls you want to include. The default controls are often fine for many videos, but they can usually be reconfigured if need be. When a partner or reseller embeds your product videos on their pages, the video player will display your company’s branding.

Customization does not end with the Web player itself. Many premium video hosting services provide easy-to-share video showcase pages which can be reskinned for total brand consistency, as in the example below:

Drive traffic to your site
Never miss an opportunity to link back to your business, especially in videos that were created to be shared. Videos are a great way to boost traffic, but make sure the viewer is directed to where it benefits you the most – your own site.

There are a number of ways you can add links within your video. You can be subtle by adding a simple text link on your player controls, or you can take a slightly more visible approach by overlaying a logo on your videos and linking it back to your site.

This is particularly effective for videos that you expect will spread outside of your own controlled channels because it clearly communicates that your brand is the original source and makes it easy to get back to your site, regardless of where the viewer first happened upon your content.

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