How and Why to Use Online Video to Create Business Frequently Asked
Sept 13, 2012
Almost every business with a web site
has a FAQ section - frequently asked questions. Almost
smart business person knows that online video is the
most powerful marketing and SEO strategy available. So
why not put them together?
By creating and posting short FAQ videos
on your site as well as one YouTube, you can greatly
improve your SEO search results - both directly to your
site and indirectly via YouTube. Its a killer
combination. Remember thought - keep each FAQ video
segment short and concise. Just like the your online FAQ
section - each video should answer ONE frequently asked
question. Make sure you create an index of FAQ videos on
your site as well as with YouTube
The below video is part of a series of
20 FAQ video produced for Boro Energy. Check it out...
Online Video FAQs are a cost effective
video marketing tactic that can drive qualified
leads and sales.
There’s a reason why
businesses have FAQs (Frequently Asked Questions) on
their website – because they are sought after
content that provide useful information to decision
makers. Prospective customers have questions before
they buy from you and most will go back to your
website 3 or 4 times before spending their money.
With 59% of business decision makers preferring
video over text (Forbes Insight Study), video FAQs
are a cost effective way to generate quality leads
and drive sales because they add a personal touch
while giving information and insight….and what
decision maker doesn’t want that?